Digital Marketing Specialist

Digital Marketing ExecutiveJob Role

The Digital Marketing Executive will be responsible for planning, executing, and managing the company's digital marketing activities to increase brand awareness, generate qualified leads, improve online presence, and support business growth.

Key Responsibilities

1. Social Media Management

• Manage company social media profiles including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
• Create and publish regular posts, reels, project showcases, videos, and promotional content.
• Develop monthly social media content calendars.
• Monitor comments, messages, enquiries, and audience engagement.
• Maintain a professional and consistent brand image across all platforms.

2. Lead Generation

• Generate business leads through digital marketing campaigns.
• Run and manage campaigns on Meta Ads, Google Ads, and other relevant platforms.
• Identify target customers such as corporate offices, restaurants, retail stores, hotels, clinics, showrooms, and commercial property owners.
• Track leads from enquiry to conversion and maintain lead records.
• Continuously test and improve campaigns to reduce cost per qualified lead.

3. Website & SEO

• Manage and regularly update company website content.
• Implement basic on-page SEO practices.
• Research relevant keywords related to commercial interior design and turnkey interior solutions.
• Improve Google search visibility and organic traffic.
• Upload new project photos, case studies, blogs, and company updates.

4. Content Marketing

• Coordinate with the design team to create high-quality marketing creatives.
• Develop content for projects, services, completed sites, before/after transformations, and customer testimonials.
• Write captions, advertisements, blogs, and promotional content.
• Maintain a library of project photographs and videos.

5. Paid Advertising

• Plan, execute, and monitor Google and Meta advertising campaigns.
• Create different campaigns for brand awareness, enquiries, WhatsApp leads, website leads, and project-specific promotions.
• Monitor campaign performance, budget, CPL, CTR, conversions, and ROI.
• Prepare recommendations for improving campaign performance.

6. Google Business & Local Marketing

• Manage Google Business Profile.
• Regularly upload project photos, updates, offers, and posts.
• Monitor and respond to reviews.
• Improve local search visibility for targeted cities and locations.

7. Analytics & Reporting

• Monitor website, social media, and advertising performance.
• Track leads, enquiries, website traffic, engagement, and conversions.
• Prepare weekly and monthly digital marketing reports.
• Analyze which campaigns and platforms are generating quality leads.
• Maintain proper records of marketing expenditure and results.

8. Competitor & Market Research

• Monitor competitors' digital marketing activities.
• Research new digital marketing trends, platforms, content formats, and advertising opportunities.
• Identify new opportunities for generating commercial interior leads.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Cost per lead
• Lead-to-client conversion rate
• Website traffic and enquiries
• Social media growth and engagement
• Google Business Profile enquiries
• Organic search ranking improvement
• Advertising ROI
• Number of project enquiries generated
• Monthly marketing report accuracy

Required Skills

• Knowledge of Meta Ads and Google Ads
• Social media management
• Basic SEO knowledge
• Content writing and copywriting
• Canva or similar design tools
• Basic video/reel editing
• Google Analytics and Search Console knowledge
• Lead generation and CRM/Excel management
• Good communication skills
• Analytical and creative thinking

Reporting

The Digital Marketing Executive will report to the Business Head / Marketing Head / Director and coordinate with the Sales, Design, and Project Execution teams.

Primary Objective

To build the company's digital brand, generate consistent qualified commercial project enquiries, and convert digital traffic into measurable business opportunities.

Pay: ₹10,073.04 - ₹25,000.00 per month

Work Location: In person