Digital Marketing Specialist

Job Summary

Digital Marketing Specialist Virtual Practice Solutions — McAllen, TX (on-site) $45,000–$55,000 a year depending on experience, with performance raises as you hit growth targets

We're looking for a digital marketer who lives in Ads Manager. This role is about paid acquisition — Meta, LinkedIn and Google — not social media posting.

About us

Virtual Practice Solutions supports physician practices across the country with virtual medical scribing, virtual medical assistance, chronic care management and after-hours patient support. We have more than 140 people in our operations center, and we're preparing to launch VirtualScribe.ai, our own AI medical scribing software.

About the role

You'll run paid advertising for the company, reporting directly to the owner. You'll own the ad budget, the CRM, and the campaigns that bring in new clients.

The job is simple to describe and hard to do well: spend our advertising money in a way that brings in paying customers, and prove it with numbers. You'll also have a database of 1,200 past contacts to work, a referral program to run, and 130 existing clients who don't yet use most of our services.

There's no marketing team to inherit and no playbook to follow. If you want to own the numbers and see your work show up in company revenue, you'll like this job.

What you'll do

• Build, launch and optimize paid campaigns on Facebook and Instagram, LinkedIn and Google
• Build and test audiences to reach physicians, practice managers and practice owners
• Set up conversion tracking so every lead ties back to the campaign that produced it
• Report monthly on cost per lead and cost per client, and recommend where next month's budget should go
• Run email campaigns to our CRM database: segmentation, sequences, offers and follow-up
• Keep the CRM clean and use it as a marketing tool
• Support the launch of VirtualScribe.ai, including our doctor referral program
• Improve how doctors find us through SEO and AEO, so we show up in Google results and AI search tools
• Create content that sharpens our messaging and brings in more sales calls

What we're looking for

• 2+ years running paid ad accounts yourself, with real budget responsibility
• Hands-on Meta (Facebook/Instagram) and Google Ads experience. LinkedIn Ads a strong plus.
• You can build and test audiences, and explain why a campaign worked or didn't
• Comfortable with the numbers: cost per lead, cost per acquisition, conversion rates
• CRM experience (HubSpot, Zoho, Salesforce or similar), including email campaigns
• Big plus: you can shoot and edit your own video content. Send examples.
• Healthcare or B2B experience is a plus, not a requirement
• Bilingual English/Spanish is a plus

Compensation and benefits

• Starting salary of $45,000–$55,000, depending on experience
• Performance raises tied to growth targets
• Health insurance, with the company paying 85% of your premium

Schedule: Monday to Friday, 8:00 AM to 5:00 PM, in our McAllen office.

To apply: Send your resume along with either a link to work you've shot or edited, or a short description of a campaign you ran and what it produced.

Virtual Practice Solutions is an equal opportunity employer

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• What is the largest monthly advertising budget you have personally managed?
• How many years have you personally managed paid ad campaigns in Meta, Google, or LinkedIn Ads?
• How would you target physicians and practice managers on Meta and LinkedIn? Be specific.

Ability to Commute:

• McAllen, TX 78501 (Required)

Work Location: In person