Digital Marketing Specialist

The Digital Marketing Executive will support the execution of our companies’ digital marketing activities across paid campaigns, social media, content, website and analytics.

Working under the direction of the VP – Marketing, the role will translate marketing plans and content calendars into day-to-day digital activity.

This is a hands-on execution role suited to someone who enjoys creative freedom and seeks learning opportunities.

Key Responsibilities

Digital Campaigns

• Set up, execute and run digital campaigns across platforms such as Google Ads, LinkedIn Campaign Manager and Meta Ads Manager.
• Implement campaign targeting, audiences, creatives and tracking based on approved campaign plans.
• Monitor campaign performance including impressions, reach, CTR, CPC, conversions and cost per lead.

Social Media

• Execute the approved social media and content calendar across relevant platforms.
• Draft and adapt social media copy based on approved brand messaging and content themes.
• Schedule and publish posts and coordinate required creative assets.
• Maintain consistency in brand voice and visual presentation across channels.

Content & Blogs

• Research and draft blogs, articles, social content and other digital marketing copy.
• Upload and publish approved website and blog content.
• Apply basic SEO principles including keywords, metadata, headings and internal linking.

Email Marketing

• Build and schedule newsletters and email campaigns using approved content.

Analytics & Reporting

• Ensure campaign links and digital assets are appropriately tracked using UTMs and other tracking mechanisms.
• Support the development of monthly and quarterly marketing performance reports.

Candidate Profile

• Bachelor’s degree in marketing, communications, business, digital marketing or a related discipline preferred.
• 4+ years of hands-on digital marketing experience.
• Working knowledge of GA4 and digital marketing analytics.
• Experience on major advertising platforms such as Google Ads, LinkedIn Campaign Manager or Meta Ads Manager.
• Comfortable working with social media management and scheduling platforms.
• Good writing skills with the ability to draft social posts, blogs and short-form digital content.
• Familiarity with tools such as Canva and email marketing platforms would be advantageous.
• Understanding of Google Analytics, Google Search Console, and Looker Studio.
• Strong attention to detail and ability to manage multiple digital activities simultaneously.
• Curious, analytical and comfortable learning new platforms and tools.

Pay: ₹24,032.40 - ₹43,238.24 per month

Benefits:

• Paid sick time
• Provident Fund

Application Question(s):

• Can balance creativity with attention to detail?

Work Location: In person