DIGITAL MARKETING SPECIALIST

About the role

Flexiown is looking for a results-driven Digital Marketing Specialist with hands-on experience in Facebook and TikTok paid advertising to help expand our online reach, generate customer leads, and increase sales.

Key responsibilities

• Plan, create, launch, and manage paid advertising campaigns on Facebook and TikTok.
• Demonstrate strong knowledge of Meta Ads Manager and TikTok Ads Manager.
• Handle ad placement processes, audience targeting, campaign setup, and budget allocation.
• Monitor campaign performance, advertising costs, and lead generation results.
• Analyze campaign data and optimize advertisements to improve engagement, conversions, and return on ad spend (ROAS).
• Conduct A/B testing on ad creatives, copy, audiences, and campaign strategies.
• Coordinate with the marketing and sales teams to align advertising campaigns with company sales targets.
• Prepare regular campaign performance reports and recommend improvements.
• Stay updated on the latest digital advertising trends, platform policies, and campaign optimization techniques.

About you

• Proven hands-on experience in Facebook and TikTok paid advertising.
• Knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup and ad placements.
• Understanding of audience targeting, retargeting, advertising budgets, and campaign optimization.
• Ability to analyze advertising metrics and make data-driven decisions.
• Strong analytical, communication, and problem-solving skills.
• Results-oriented, organized, and capable of managing multiple campaigns.
• Experience in e-commerce, retail, or lead-generation campaigns is an advantage.

About us

Flexiown Mobile Technologics Corporation is based in Parañaque City, Philippines.