Digital Marketing Specialist

Qualifications:

• Bachelor’s degree in Business Administration/Marketing/Management or any related field
• With at least 2-3 years of experience in managing and maintaining e-commerce websites/portals, and digital platforms (Facebook, Tiktok, etc.)
• Excellent communication and collaboration skills.
• Knowledgeable with web design and a keen eye to detail.
• Knowledgeable of the e-Commerce space that includes marketing strategies, product development, competitive strategies, consumer research, industry trends and usability best practices.
• Knowledge of Shopify's backend is an advantage but not a requirement

Duties and Responsibilities:

• Write, Edit, and Review product descriptions that improve traffic, increase add-to carts, and encourage repeat buys.
• Will assist Digital Marketing Manager in conceptualizing digital branding guidelines for products including but not limited to store banner designs, photos/videos, lorikeet images, and thumbnails.
• Set guidelines, systems, and templates in accordance with e-commerce best practices for new product listings, content creation, media distribution, and digital asset maintenance.
• Work closely with different teams (Brand, Creative, Marketing & Web & Digital) to provide updated content that will be shared across e-commerce platforms.
• Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.
• Monitor the e-commerce site regularly to check for inconsistencies, errors and customer experiences and propose new opportunities to improve the overall look and other site enhancement.
• eCommerce site management and optimization such as SEM, SEO, and compiling marketing data and monitoring online competitors.
• Other reasonable tasks and/or duties incidental to your function or that of the company, which your superiors may ask or direct you to perform.