Digital Marketing Specialist - Enterprise Software

About us

Directional Pte Ltd is a forward-thinking technology company dedicated to delivering innovative enterprise software solutions that empower businesses to optimise their operations and drive growth. We are committed to excellence, customer success, and fostering a collaborative work environment where talented professionals can thrive and make a meaningful impact.

About the role

We are seeking a Digital Marketing & Demand Generation Manager - Enterprise Software to join our dynamic Sales & Marketing team. This is a full-time remote position based in Cavite, Calabarzon, PH.

In this role, you will be at the forefront of our digital marketing efforts, developing and executing targeted campaigns that drive awareness, engagement, and conversion for our enterprise software solutions. You will work directly with cross-functional teams to build brand presence, nurture leads, and support business objectives through strategic and data-driven marketing initiatives.

Key responsibilities

SEO for Business Central / ERP / AI keywords

• Google Ads

• LinkedIn Ads

• LinkedIn company/page growth

• Website management

• Landing pages

• Content and case studies

• Email campaigns

• Lead generation

• Marketing automation

• Webinar/event promotion

• Marketing-qualified leads

• CRM integration

• Analytics / GA4

• Supporting your sales team with leads

• Marketing for Supply Logic 365

• Marketing for AI AutoBot 365

• Microsoft Dynamics Business Central-related content

• Develop and execute digital marketing campaigns across multiple channels including email, social media, search engines, and content marketing platforms

• Manage and optimise customer relationship management (CRM) systems to enhance lead nurturing and customer engagement strategies

• Create and refine buyer personas and segmentation strategies to ensure targeted messaging for enterprise software audiences

• Conduct market research and competitor analysis to identify opportunities and inform marketing strategy

• Monitor, analyse and report on campaign performance metrics, providing insights and recommendations for continuous improvement

• Collaborate with sales teams to align marketing efforts with revenue targets and support lead generation initiatives

• Manage marketing automation workflows and ensure effective lead scoring and qualification processes

• Develop compelling marketing content and messaging that resonates with enterprise decision-makers

• Track and manage marketing budgets, ensuring efficient allocation of resources across campaigns

• Stay current with digital marketing trends, tools and best practices within the enterprise software industry

What we're looking for

3-5 years of experience in digital marketing or direct marketing roles, preferably within the enterprise software or B2B technology sector

• Proven expertise in CRM platforms and marketing automation tools (such as Dynamics Sale Professional or similar systems)
• Strong understanding of direct marketing principles, lead generation strategies, and conversion optimization techniques
• Demonstrated experience managing digital marketing campaigns across email, paid search, social media, and content channels
• Excellent analytical and data interpretation skills with the ability to translate insights into actionable marketing strategies
• Proficiency in marketing analytics tools and platforms for tracking campaign performance and ROI
• Strong written and verbal communication skills with the ability to craft persuasive marketing messages
• Experience collaborating with sales teams and understanding the enterprise software sales cycle
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• Familiarity with SEO, SEM, and web analytics is a strong advantage
• Certifications in digital marketing, Dynamics Sales Professional, Google Analytics, or similar qualifications are preferred

What we offer

We believe in investing in our people and creating a supportive work environment where they can excel. As part of Directional Pte Ltd, you will enjoy:

Competitive salary and performance-based incentives

• Collaborative and inclusive workplace culture that values innovation and creativity

• Work-life balance initiatives and flexible working arrangements where feasible

• Exposure to cutting-edge enterprise software technologies and industry best practices

• Opportunities to work with a talented, cross-functional team in a fast-paced environment

Apply now

If you are a motivated digital marketing professional with a passion for enterprise software and a track record of driving successful campaigns, we would love to hear from you. Please submit your CV, a cover letter highlighting your relevant experience, and any portfolio or work samples that demonstrate your digital marketing capabilities.