Digital Marketing Specialist / Manager

About the role

We are looking for a strategic and hands-on Digital Marketing Specialist / Manager to lead company inbound and outbound digital marketing engine. You will be responsible for brand awareness, technical B2B content marketing, lead generation, and building digital touchpoints that position as the leading provider of enterprise credit management solutions across the region.

Key responsibilities

• Plan and execute integrated B2B digital marketing campaigns across LinkedIn, search engines, and email to drive qualified inbound leads for the Enterprise Sales team
• Write and publish industry-focused whitepapers, case studies, blog posts, and solution guides on topics like Automated Debt Collection, AI in Credit Risk, and Regulatory Compliance
• Optimize website content for enterprise SEO
• Manage enterprise social channels (primarily LinkedIn), establishing thought leadership for company through engaging corporate and product posts
• Oversee search (Google Ads) and social advertising (LinkedIn Ads) campaigns; optimize ROI through budget allocation, A/B testing, and landing page conversion optimization
• Maintain and nurture marketing databases using CRM/automation tools (e.g., HubSpot, Salesforce, or Zoho) to score leads and pass sales-ready opportunities to Account Managers
• Track and report monthly KPIs (CAC, MQLs, SQLs, CTR, pipeline contribution) to senior management

About you

• Bachelor's Degree in Marketing, Digital Communications, Business, or related field
• 3–5 years of digital marketing experience, preferably in B2B SaaS, IT software, or Enterprise Tech
• Proven track record in B2B lead generation via LinkedIn Ads, Google Search, and content-driven inbound marketing
• Strong copy-editing and technical writing skills with an ability to translate complex fintech and software topics into clear customer benefits
• Proficiency with Google Analytics, Google Search Console, WordPress/CMS, and CRM marketing automation platforms
• Experience working alongside B2B enterprise sales teams to align marketing pipelines with sales goals