Digital Marketing Specialist (Remote)

Our company is a dynamic and rapidly growing Tobacco company. We are seeking a results-driven Digital Marketing Specialist to join our team. This role will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness, driving web traffic, and acquiring leads/customers.

Responsibilities :

• Plan and execute all digital marketing activities including email marketing, social media and display advertising campaigns
• Create and manage content for website postings
• Maintain and grow our social media presence across all platforms
• Plan and organise online and offline marketing events
• Work closely with third-party video creators to ensure maximum impact
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
• Stay up-to-date with the latest trends and technologies in digital marketing

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 2 years of experience in digital marketing or related role
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience with SEO, Google Ads, Google Analytics, social media platforms, and email marketing tools
• Excellent written and verbal communication skills
• Up-to-date with the latest trends and best practices in online marketing
• Graphic design or video editing skills are a plus

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Professional development
• Work from home

Application Question(s):

• Do you know how to use any editing tools?
• Are you able to report to office occasionally for meeting?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)
• Malay (Required)
• Mandarin (Required)

Work Location: Remote