Digital Marketing Strategic Assistant

Integrated Marketing Communications (IMC)

1. Operate online content development & media planning based on marketing issues

2. Operate owned media strategy, brand site/Official SNS account/membership site

3. Operate paid media strategy, Display AD/SEO/SEM/OTV in platform

4. Operate earned media strategy KOL/ Affiliate /social listening

5. Operate creative campaigns in the focus channels based on marketing issues

6. Collaborate with internal marketing/research/creative team

7. Negotiate with brand/digital agency

8. Set KPI/ROI of own tasks with the leader/manager follow-up

CRM

1. Operate trial & repeat user for D2C website, focus on category entrance and repeat%

2. Develop & maintain customer segmentation: VIP members, loyalty members

3. Consumer analysis: Contact point analysis, RFM analysis, UI/UX analysis

4. Set KPI/ROI of own tasks with leader/manager follow-up

Qualification

• Bachelor Degree in Marketing.
• Have experience in digital marketing , Branding, CRM 3 years