Digital Marketing (Strategy)

About the role

As a Digital Marketing at JSW Asset Co., Ltd.', you will play a crucial role in driving the brand strategy and execution for our diverse Korean cosmetics and skincare products. Based in Chatuchak, Bangkok, this full-time position will see you shaping the public perception and positioning of our brand through innovative marketing campaigns and initiatives.

What you'll be doing

1. Develop and implement integrated marketing campaigns to effectively promote the JSW Asset Co., Ltd.' brand across multiple channels and execute digital marketing strategies for marketplace platforms (Shopee, Lazada, etc.)
2. Oversee the creation of compelling brand content, including digital assets, advertising, events, and other marketing materials
3. Plan and manage online campaigns, promotions, and advertising on marketplace platforms
4. Analyse market trends, consumer insights, and competitor activity to inform brand strategy and decision-making
5. Collaborate cross-functionally with teams such as sales, product, and communications to ensure brand consistency
6. Monitor and report on marketing campaign performance, optimizing efforts to drive maximum impact
7. Manage and mentor a team of marketing professionals to deliver best-in-class brand management
8. Optimize product listings, keywords, content, and pricing strategy
9. Coordinate with graphic designers and content team for campaign materials
10. Monitor competitors, market trends, and pricing strategies
11. Manage marketplace advertising tools such as Sponsored Ads, Flash Sale, and Campaign tools
12. Prepare weekly and monthly performance reports

What we're looking for

1. Minimum 2 years of experience in digital marketing, brand management, preferably within cosmetic and skincare industry
2. Proven track record in developing and executing successful multi-channel marketing campaigns
3. Excellent strategic thinking and problem-solving skills, with the ability to translate business objectives into impactful brand strategies
4. Strong creativity and an eye for design, with the ability to oversee the production of high-quality marketing assets
5. Proficient in data analysis and performance reporting to measure and optimise marketing efforts
6. Effective communication and stakeholder management skills, with the ability to influence and collaborate cross-functionally
7. Postgraduate qualification in marketing, communications, or a related field is preferred

What we offer

At JSW Asset Co., Ltd.', we are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary and bonus structure, you will have access to a range of benefits, including:

1. Generous annual leave and flexible working arrangements
2. Comprehensive health and wellness programs, including private medical insurance and wellness initiatives
3. Learning and development opportunities to support your career growth
4. Collaborative and inclusive work culture, with opportunities to contribute to our community and sustainability efforts

Apply now