Digital Marketing Supervisor

Job Summary

The Digital Marketing Supervisor is responsible for planning, executing, and monitoring digital marketing initiatives that strengthen brand awareness, drive customer engagement, and support business objectives.

Key Responsibilities

• Develop and execute digital marketing campaigns aligned with overall marketing and business objectives.

• Manage and monitor digital channels, including social media, paid digital advertising, website initiatives, and other online platforms.

• Monitor campaign performance and analyze key digital marketing metrics to identify opportunities for improvement.

• Coordinate the development of digital content, promotional materials, and campaign assets.

• Monitor digital trends, competitor activities, customer behavior, and emerging platforms.

• Prepare regular digital marketing performance reports and recommendations for management.

• Ensure that digital campaigns maintain consistent branding and messaging.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.

• At least 3–5 years of relevant experience in digital marketing, preferably with experience handling campaigns in retail, FMCG, e-commerce, consumer brands, or related industries.

• Strong knowledge of social media marketing, paid advertising, content marketing, and digital campaign management.

• Familiarity with digital analytics and performance measurement tools.

• Experience coordinating with advertising agencies, digital partners, or third-party suppliers is an advantage.

• Creative, commercially aware, results-oriented, and updated on digital marketing trends.