Digital Marketing Team Lead

Position Overview
We are looking for an experienced and highly analytical Digital Marketing Team Lead to lead and our marketing team. You will play a critical role in executing advanced digital marketing strategies and execution for both regional and global clients. This role involves daily performance monitoring, clear reporting, and confident client communication. The ideal candidate has deep algorithm knowledge, hands-on experience across global search environments, and a passion for scaling visibility through data-driven decisions.

Responsibilities
SEO Strategic Planning & Global Search Insights

• Lead SEO strategy development across local and international markets, ensuring alignment with client goals and user intent.
• Conducting in-depth keyword research, competitor benchmarking, and search landscape mapping, with a focus on global Google search behavior—including markets with unique engines like Mainland China (Baidu) and South Korea (Naver) is a plus.
• Recommend content, technical, and structural improvements based on evolving algorithm trends and data analysis.

SEO & AIO Execution Excellence

• Execute high-impact on-page and technical SEO, including metadata optimization, internal linking, schema markup, and mobile-first indexing.
• Plan and coordinate backlink campaigns with PR and content partners to enhance visibility and domain authority.
• Manage AIO workflows from AI-assisted content ideation to optimization and publication, ensuring quality and adherence to SEO best practices.
• Collaborate with internal content, development, and localization teams to ensure consistent execution across multilingual assets.
• Monitor daily performance of assigned accounts, tracking against estimated KPIs (e.g., organic traffic, CTR, rankings, conversions).

Technical SEO & Algorithm Monitoring

• Conducting regular technical audits using tools such as Screaming Frog, Sitebulb, Google Search Console, and Ahrefs is a must.
• Identify and resolve issues related to crawlability, indexation, Core Web Vitals, canonicalization, and structured data.
• Stay up to date on search engine algorithm updates and assess their impact on client accounts.

Performance Analysis & Reporting

• Build and maintaining performance dashboards using Looker Studio, GA4, and other SEO platforms is a must.
• Deliver clear, insightful monthly reports and presentations to clients and internal stakeholders is a must.
• Confidently present campaign performance, insights, and next steps to both technical and non-technical audiences.
• Ensure recommendations are actionable, prioritized, and aligned with business growth KPIs.

Pre-Sales & Cross-Team Collaboration

• Contribute to SEO scopes, strategy slides, and proposals as part of the pre-sales process, working closely with the sales team.
• Participate in client discovery and proposal development meetings to assess needs and shape deliverables.

Qualifications & Experience

• 7+ years of hands-on 360 marketing experience in an agency or global/regional brand setting.
• Proven expertise across technical SEO, on-page optimization, and AIO operations.
• Deep understanding of search engine algorithms, indexation behavior, and ranking factors.
• Experience managing multilingual and multi-market websites, including best practices for hreflang and localization.
• Proficient in GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
• Strong communication and presentation skills — fluency in English is essential.
• Strategic thinker with excellent analytical skills and ability to turn data into actionable insights.
• Familiarity with GoogleAds, Social Management is a strong advantage.
• Familiarity with global search engines (e.g., Baidu, Naver, Yahoo! Japan) is a plus.

Why Join Us

• Be part of a dynamic, multicultural digital agency working with premium global clients.
• Collaborate across SEO, AIO, paid media, and content teams for integrated delivery.
• Hybrid work flexibility with competitive compensation.
• Shape high-impact strategies, lead regional projects, and contribute to digital innovation.