Digital Marketing VA

Job Summary:
Apply now to become a results-driven Ads Specialist who builds, runs, and fine-tunes Meta lead-generation campaigns for a local, service-based business. You’ll set up campaigns from scratch, turn our photos and videos into high-performing ads, and watch results every day to bring in quality leads within our service area. You’ll fit this role well if you combine hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Key Responsibilities:

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup
• Assemble ad creatives (images, videos, and copy) from content the business provides
• Set up local and radius-based targeting to reach customers inside the service area
• Review campaign performance daily and respond quickly to issues or opportunities
• Analyze results and make data-led changes to targeting, budget allocation, and creative
• Test ad variations to bring down cost per lead and raise lead quality
• Keep up to date with Meta platform updates, policy changes, and best practices
• Write end-of-day or weekly performance reports that explain results in plain, simple language
• Suggest new campaign ideas and strategies to increase lead volume

Mandatory Skills:

• Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Strong experience running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Solid understanding of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives in Canva or similar tools
• Strong analytical skills and the ability to read metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical terms
• Thorough, reliable in follow-through, and independent
• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)
• Previous experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Experience with basic video editing tools such as CapCut
• Familiarity with CRM or lead-tracking tools for following leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Able to manage a mix of campaigns at the same time

Why Join Us:
Join a growing local business where your work brings in new customers and real, measurable results. Our paid advertising is yours to own from day one, with room to test ideas and help shape our strategy. We value clear communication, initiative, and people who take pride in watching their campaigns succeed.