Digital Marketing/Paid Ads Executive

Key Responsibilities

1. Campaign Management

• Plan, set up, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other digital channels.
• Develop campaign strategies based on business objectives, target audiences, and performance goals.
• Manage advertising budgets and ensure efficient allocation of spending to maximize ROI.

2. Campaign Optimization

• Monitor and optimize campaigns based on key performance metrics such as ROAS, CPA, CPC, CTR, and conversion rate.
• Conduct A/B testing on ad creatives, copy, audiences, landing pages, and bidding strategies to improve campaign performance.
• Identify underperforming campaigns and implement timely optimization strategies.

3. Data & Performance Analysis

• Analyze campaign data and translate insights into actionable recommendations.
• Track campaign performance and identify opportunities to improve customer acquisition and marketing efficiency.
• Prepare regular performance reports and dashboards to communicate campaign results and key insights.

4. Tracking & Analytics

• Set up, monitor, and troubleshoot conversion tracking using tools such as:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Meta Pixel
  • Other relevant tracking and analytics platforms

• Ensure tracking data is accurate and reliable for campaign optimization and reporting.

5. Cross-Functional Collaboration

• Collaborate with creative, content, SEO, and product teams to develop and optimize effective marketing campaigns.
• Provide performance insights and recommendations to guide creative and marketing strategies.

6. Industry & Platform Updates

• Stay updated on the latest digital advertising trends, platform updates, algorithm changes, and industry best practices.
• Test new advertising opportunities, tools, and strategies to improve campaign performance.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience in performance marketing or paid advertising.
• Practical experience managing campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, or other performance marketing channels.
• Strong understanding of digital marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rate.
• Experience with analytics and tracking tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong analytical and problem-solving skills, with the ability to interpret data and make performance-driven decisions.
• Proficient in Microsoft Excel or Google Sheets for reporting and data analysis.
• Detail-oriented, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Strong communication and teamwork skills.

Nice to Have

• Experience with Conversion Rate Optimization (CRO), landing page optimization, or marketing automation tools.
• Familiarity with SEO, content marketing, or growth marketing strategies.
• Experience managing e-commerce, lead generation, or digital customer acquisition campaigns.
• Experience working with multiple markets or managing campaigns across different countries.
• Relevant certifications such as Google Ads, Google Analytics, or Meta Blueprint.