Digital Media & Content Specialist

Company: Aire One KW
Location: Kitchener-Waterloo & surrounding areas
Employment Type: Full-Time
Starting Wage: $20.00-$22.00/hour
Benefits: Full benefits, paid vacation, competitive compensation

About the Role:

Aire One KW is seeking a Digital Media & Content Specialist to support our growing marketing and brand initiatives. This role focuses on capturing high-quality video and photo content in the field, while also contributing to editing, static content creation, content ideation, and trend research to support our digital marketing efforts.

The ideal candidate is creative, hands-on, and comfortable working in fast-paced, real-world environments. While video and photo capture is the primary responsibility, the role also requires regular editing support, assisting with static post creation, and the ability to research trends and contribute ideas that can be executed quickly and effectively.

Key Responsibilities

• Capture high-quality video and photo content of technicians on job sites, including service work, installations, and behind-the-scenes moments
• Capture professional video and photo content of equipment, completed jobs, and branded assets
• Record customer testimonial video and photo content (long-term goal of 1,000+ testimonials)
• Create educational and informational video and photo content related to HVAC systems and services
• Edit captured video and photo content as needed, including short-form social content and internal marketing assets
• Assist with static social media posts, including idea generation, design, and execution (graphics, carousels, promotional posts, etc.)
• Research current social media trends, formats, and content styles, and propose ideas relevant to the Aire One KW brand
• Contribute creative ideas and assist with planning and executing content alongside the Social Media Marketing Manager
• Support the creation of short-form video, photo, and static content for social media platforms
• Work closely with the Social Media Marketing Manager to ensure all content aligns with brand standards and marketing goals
• Travel to job sites using a company or personal vehicle as required
• Organize, label, and maintain video, photo, and design files and media libraries

Required Qualifications

• Experience capturing video and photo content in real-world or on-site environments
• Experience with video, photo, and basic graphic editing for digital and social media content
• Comfortable working in active job-site settings
• Valid Full G driver’s license and willingness to travel locally
• Strong communication, collaboration, and organizational skills
• Ability to adapt quickly in a fast-paced environment

Preferred Qualifications (Assets)

• Strong skills in video and photo capture, including camera operation, composition, lighting, and framing
• Proficiency with editing and design tools (Adobe Premiere Pro, DaVinci Resolve, Photoshop, Illustrator, Canva, or similar)
• Experience creating static social media posts (graphics, carousels, promotional designs)
• Experience researching and executing social media trends
• Familiarity with lighting, audio, and camera equipment

What We Offer

• Starting wage of $22.00/hour
• Full-time employment with consistent hours
• Comprehensive benefits package
• Paid vacation
• Opportunity to grow creatively while working closely with leadership
• A hands-on role with direct impact on brand growth and visibility

Job Type: Full-time

Pay: $20.00-$23.00 per hour

Benefits:

• Dental care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Vision care

Work Location: In person