Ed Voyles Automotive Group

Executive Marketing &amp; Strategy
<ul>
<li>Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments</li>
<li>Plan and manage monthly, quarterly, and annual marketing initiatives.</li>
<li>Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.</li>
<li>Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor &amp; Agency Management</li>
<li>Serve as primary point of contact for all marketing vendors and partners.</li>
<li>Manage relationships, strategy calls, reporting, troubleshooting, project</li>
</ul>
Implementation, And Performance Reviews With
<ul>
<li>DealerOn</li>
<li>Stream</li>
<li>WeDrive</li>
<li>LotLinx</li>
<li>Work Truck Solutions</li>
<li>Advertising Partners</li>
<li>Promotional Vendors</li>
<li>Sponsorship Partners</li>
<li>Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management &amp; Digital Presence</li>
<li>Oversee all website strategy, content, promotions, updates, and customer experience improvements.</li>
<li>Manage website launches, redesigns, SEO implementation, and conversion optimization.</li>
<li>Coordinate inventory merchandising strategy and landing page development.</li>
<li>Troubleshoot website issues and oversee implementation with website providers. Advertising &amp; Lead Generation</li>
<li>Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.</li>
<li>Monitor campaign performance, ROI, budgets, and monthly reporting.</li>
<li>Analyze competitor activity and market trends. CRM, Retention &amp; Customer Communication</li>
<li>CRM marketing initiatives through DriveCentric.</li>
<li>Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.</li>
<li>Support AI implementation and customer communication processes.</li>
<li>Review lead performance and customer engagement opportunities.</li>
</ul>
*Content Creation &amp; Creative Direction
<ul>
<li>Write and develop:</li>
<li>Sales campaigns</li>
<li>Service campaigns</li>
<li>Email campaigns</li>
<li>Website content</li>
<li>SEO content</li>
<li>Social media content</li>
<li>Promotional messaging</li>
<li>Video concepts and scripts</li>
<li>Direct creative assets, signage, advertising materials, and promotional campaigns.</li>
<li>Maintain brand consistency across all companies. Social Media &amp; Reputation Management</li>
<li>Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.</li>
<li>Coordinate content creation, photography, video production, and community engagement.</li>
<li>Monitor online reputation and customer feedback. Community Relations &amp; Sponsorships</li>
<li>Develop and manage community partnerships, sponsorships, and outreach programs.</li>
<li>Lead planning, promotion, logistics, and execution for:</li>
<li>JeepFest</li>
<li>Teacher of the Year Programs</li>
<li>Fleet Event - Touch a Truck</li>
<li>Customer Events/Community Activations</li>
<li>Coordinate vendors, signage, marketing materials, budgets, and promotional</li>
</ul>
efforts.*
Fleet, Commercial &amp; Special Projects
<ul>
<li>Support fleet and commercial vehicle marketing initiatives in Monthly newsletter</li>
<li>Coordinate Work Truck Solutions marketing efforts.</li>
<li>Promote TG316 Custom Builds and specialty inventory.</li>
</ul>
Reporting &amp; Performance Analysis
<ul>
<li>Review and analyze:</li>
<li>Website traffic</li>
<li>Lead generation</li>
<li>Advertising performance</li>
<li>SEO performance</li>
<li>CRM performance</li>
<li>Campaign ROI</li>
<li>Provide recommendations and strategic insights to leadership</li>
</ul>

Digital Media Associate

Digital Media Associate

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