Digital Media Coordinator

Duties Description The New York State Senate Minority Conference is seeking a creative, driven, and experienced Digital Coordinator to create and assist with producing shareable multimedia-such as videos, graphics, memes and copy to amplify the Conference’s messaging.

Responsibilities:

• Multimedia Production: Film and edit short-form videos (TikToks, Instagram Reels, YouTube Shorts), design infographics, and produce static graphics.

• Rapid Response: React quickly to breaking news, statements, or legislative votes by producing on-brand, accurate content in real-time.

• Content Strategy: Assist in planning and executing a goal-oriented digital content calendar optimized for organization and planning purposes for event promotion.

• Copywriting: Draft engaging, persuasive, and on-message captions, email blasts, and digital ad copy tailored to specific platforms. Research public policy issues of local, regional, and statewide significance.

• Live Event Coverage: Attend committee hearings, legislative sessions, and press conferences to capture photos, behind-the-scenes footage, and live social media updates.

• Analytics Tracking: Monitor engagement metrics (impressions, shares, click-through rates) to refine and improve ongoing digital strategy.

• Collaborate with communications and policy teams to ensure unified messaging.

• Travel as needed to assist with members to events.

Minimum Qualifications •2–4 years of experience in digital communications, advocacy campaigns, or related fields.

• Strong understanding of content creation and editing tools such as Canva, CapCut, Adobe Premiere, or the Adobe Creative Cloud suite, social media platforms, digital advertising, and analytics tools.

• Ability to juggle multiple projects, meet tight deadlines, and maintain a calm demeanor under pressure.

• Excellent communication, organizational, and proactive skills.

• Having a strong passion for government and politics, a deep understanding of the electoral process, and the ability to grasp complex policy issues.

Additional Comments The salary range is $47,500 to $52,500, commensurate with education and relevant work experience.

Interested candidates should submit a cover letter, resume, to [email protected]. Submissions that do not include this will not be considered. Please keep in mind that we are looking for cover letters that tell us in your own words why you are a great candidate for the job and not something that simply repeats the information in your resume.

This recruitment will remain open until filled. Due to the volume of applications, we will not be able to respond to each applicant.

The NYS Senate offers a comprehensive and competitive benefits package that includes a health and wellness in the workplace program that you and your family can benefit from:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Sick time
• Tuition reimbursement
• Vision insurance
• Wellness Program

The New York State Senate is an Equal Opportunity employer that values a diverse and equitable workplace. We do not permit discrimination based on race, age, creed, color, religion, gender/sex, military status, sexual orientation, marital status, familial status, national origin, predisposing genetic characteristics, or physical or mental disability, domestic violence victim status, arrest/criminal conviction record, pregnancy and related conditions, gender identity or expression, sexual harassment, immigration status, or hair texture or protective hair styles.

Some positions may require additional credentials or a background check to verify your identity.