Digital Media Executive

Job highlights

• Bachelor s degree in business or related field
• Experience in planning and implementing sales strategies
• Experience in customer relationship management
• Experience managing and directing a sales team

Ross Boilers is looking for Digital Media Executive to join our dynamic team and embark on a rewarding career journey

• Develop and execute comprehensive digital media strategies aligned with organizational goals and target audiences

• Plan and implement campaigns across multiple digital channels, such as social media, websites, email marketing, and online advertising

• Content Creation and Management:Create and curate compelling digital content, including text, images, videos, and graphics, to engage and inform the target audience

• Manage content calendars, schedules, and publishing across various platforms

• Social Media Management:Manage and optimize social media accounts, including content posting, audience engagement, and community management

• Monitor social media trends and incorporate them into strategies

• Search Engine Optimization (SEO):Implement SEO best practices to improve website rankings and organic traffic

• Conduct keyword research, on-page optimization, and link-building activities

• Paid Advertising Campaigns:Plan, execute, and optimize digital advertising campaigns on platforms like Google Ads, Facebook Ads, and others

• Set campaign budgets, monitor performance metrics, and adjust strategies to maximize ROI

• Email Marketing:Create and manage email marketing campaigns, including content development, list segmentation, and performance tracking

• Ensure compliance with email marketing regulations (eg, CAN-SPAM Act)

• Analytics and Reporting:Use web analytics tools (eg, Google Analytics) to track and analyze digital media performance

• Generate regular reports on key performance indicators (KPIs) and provide insights for continuous improvement

• Audience Engagement:Foster active engagement with the digital community, including responding to comments, messages, and inquiries promptly

• Develop strategies to build and maintain an online community

• Emerging Trends and Technology:Stay updated on digital media trends, technologies, and best practices

• Recommend and implement new digital strategies and tools to enhance the organization's online presence

• Bachelor s degree in business or related field.

• Experience in planning and implementing sales strategies.

• Experience in customer relationship management.

• Experience managing and directing a sales team.

• Excellent written and verbal communication skills.