Digital Media Manager (B2B, SaaS)

• Lead development and execution of integrated digital media strategies to drive brand awareness, engagement, and performance outcomes.
• Partner with business stakeholders to gather campaign briefs.
• Develop media strategies across channels (search, social, programmatic, video, display).
• Evaluate media mix and recommend investment priorities.
• Translate strategies into actionable media plans with KPIs.
• Collaborate with agencies and internal teams for campaign execution.
• Monitor and optimize campaign performance.
• Provide analytics, reporting, and insights for future improvements.

Requirements

Must-Have:

• 5-8 years experience in digital media strategy and planning including performance (lead generation and eCommerce) and brand campaigns.
• Strong knowledge of India digital media landscape, platforms, and consumer behavior in B2B SaaS.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Proven ability to manage complex campaigns and multiple stakeholders.
• Strong analytical, negotiation, and communication skills.

Nice-to-Have:

• Agency experience is highly desirable.