Digital Media-Manager

INTERNATIONAL DIGITAL MEDIA MANAGER (GN) - B04 ⚽

Location: Leverkusen

Type: Permanent position | ~3 days onsite preferred

🎯 Your mission

You will take ownership of Bayer 04 Leverkusen's international social media communication and help shape the future of its global digital presence across English-speaking channels.

This role goes beyond publishing posts and is not a purely operational editor role. The club is looking for someone who brings ideas, ownership and the ambition to actively shape international fan communication. It’s about building emotional connections with fans worldwide, driving engagement and helping grow one of Europe’s most exciting football brands internationally.

🔎 Your responsibilities

• Editorial ownership of the English-language social media channels (Instagram, X, Facebook, Threads & App)
• Development of creative storytelling and content concepts around matchdays, players, community and international campaigns
• Cross-platform content creation for Instagram, TikTok, YouTube, LinkedIn, X, Facebook and the Bayer 04 App
• Management of international freelancers and agencies across markets such as Spain, the US and future international regions
• Community management as well as live and on-site reporting during matches, training sessions and team travel
• Contributing to the development of international app and digital entertainment formats
• Close collaboration with internal video, graphics, photography and digital content teams within the newsroom setup
• Strategic input on international campaigns, platform strategies and global fan growth initiatives

🧩 What you bring

• At least 2 years of experience in social media, digital content, PR or brand communications
• Excellent English skills on C1/C2 or native level
• Confident handling of Adobe Photoshop, Premiere Pro or comparable tools
• Experience working with agencies, freelancers or international stakeholders
• Strong understanding of digital trends, platform mechanics and modern storytelling
• Genuine passion for football and willingness to work flexibly around matchdays, weekends and travel schedules
• Team-oriented, proactive and hands-on mindset with high energy and ownership mentality

🌍 What makes this role special

You’ll work in a young, highly dynamic newsroom environment directly connected to the international communication of a globally recognized football club.

The role combines sports, entertainment, community and international branding - including travel with the professional squad, emotional matchday coverage and close collaboration with creative and content teams.

🎁 What you can expect

• 💰 Attractive compensation package including performance bonuses and additional rewards linked to national and international competition success
• ⚽ Free home match tickets and discounted away match tickets
• 🏡 Flexible home office setup combined with a strong in-office team culture
• 📚 Individual learning and development opportunities
• 🚲 Bike leasing and employee sports programmes
• 🩺 Access to partner doctors and company pension scheme
• 👨 👩 👧 Childcare support and additional family benefits
• 🎉 Employee events, corporate benefits and exclusive discounts
• 🍽️ Subsidized lunch options, free drinks and a modern working environment
• 🤝 Young, collaborative and football-driven team culture with strong team spirit

📨 Sounds like a fit?

Then send us your CV or LinkedIn profile - that’s all you need to get the conversation started!