Digital Media Manager

Job Summary

Lead the planning, buying, optimizing and governance of digital media investment across the company's band portfolio. This role consolidates brand requirements into coherent annual and campaign plans, challenges recommendations using commercial and audience evidence, and ensures every digital media ringgit is traceable to brand & commerce objectives. The role operates as the internal digital media liaison while directing agencies, platforms, publishers and programmatic partners for specialist execution and scale.

Key Responsibilities

1. Portfolio strategy and planning

• Develop annual digital media strategy and planning framework across brands, linking investment choices to business priorities, target audiences and campaign objectives.
• Consolidate briefs, calendars and budget requirements from Brand Team Leads; identify overlaps, sequencing issues and opportunities to improve portfolio-wide buying power.
• Recommend the appropriate digital channel mix across paid social, search, online video, display, programmatic, e-commerce and retail media, and other relevant digital platforms.
• Translate brand and campaign objectives into clear media JPIs, measurement plans, audience definitions and investment guardrails.
• Provide an independent internal point of view on agency proposals, platform recommendations, media investments and emerging audience behaviours.

2. Buying and campaign optimization

• Manage hands-on digital buying and optimization where appropriate (internal or via agency), and direct agency-led buying where specialist platform access, scale or capacity is required.
• Review campaign set-up, targeting, pacing, reach, frequency, placements, formats, bids and creative rotation before and during live activity.
• Monitor performance frequently and make or recommend timely reallocation based on delivery, efficiency. effectiveness and brand priorities.
• Strategize & plan given media budgets against planned KPIs across CPM, CPC, CPV, CPA, reach, frequency, viewability, completion rate, conversion, return on ad spend and other agreed metrics.
• Build test-and-learn roadmaps covering audiences, platform, formats, creatives, bidding approaches and incrementality, then translate findings into future planning standards.

3. Programmatic governance and verification (optional capabilities of candidate)

• Evaluate programmatic supply paths, fee layers, platform costs. data charges, make-ups and working versus non-working media to establish a transparent view of investment.
• Validate agency, demand-side platform, ad-server and publisher reports; reconcile discrepancies and challenge figures that cannot be substantiated.
• Set and enforce controls for brand safety, suitability, fraud prevention, viewability, frequency, data use, placement quality and approved inventory.
• assess delivery across buying models, deal types, audiences and vendors, and identify leakage, duplication or underperformance across the media supply chain.
• Maintain appropriate access, naming conventions, campaign taxonomy, tracking standards and documentation to support auditability and knowledge continuity.

4. Agency, internal stakeholder and vendor leadership

• Lead agency briefing, evaluation, negotiation and performance management, with clear scopes, deliverables service levels and escalation routes.
• Build productive relationships with media owners, platforms, technology providers and research partners while preserving collaborative relationship with respective brand teams.
• Review rate cards, value commitments, added-value inventory, rebates or incentives where applicable, and benchmark proposals campaign buying models and make objective recommendations.
• Coordinate agency and vendor reviews and contribute to pitches, contract renewals and capability assessments.

5. Budget control and reporting

• Own consolidated digital media budget tracking across brands, campaign, platforms and partners, from approved plan through commitments, invoices and final reconciliation.
• Partner with Finance, Procurement. Brand Team Leads and agencies to maintain accurate forecasts, purchase-order discipline and timely resolution of variance.
• Produce clear dashboards and management updates that distinguish delivery metrics from business outcomes and highlight risks, decisions and recommended actions.
• Lead post-campaign reviews and annual performance analysis, capturing lessons that improve planning, buying effectiveness and accountability.

6. Ad-hoc Responsibilities

• Undertake any other assignments, projects, or duties as assigned by Management.

Qualification & Job Requirements

• Bachelor's degree in marketing, communications, Business, Media, Advertising or related discipline; equivalent relevant professional experience may be considered.
• Minimum 7–10 years of relevant digital media planning and buying experience, with agency experience preferred and strong knowledge of Malaysia's digital media landscape required.
• Demonstrated experience across paid social, search, online video, display, programmatic, e-commerce or retail media, including the ability to build integrated digital plans and evaluate cross-platform trade-offs.
• Strong working knowledge of paid social, search, video, display and programmatic buying, including measurement, verification, trafficking and attribution fundamentals.
• Advance numerical and commercial; able to audit media plans, interpret large data sets, detect inconsistencies and explain implications to non-specialists.
• Experience managing sizeable or multi-brand budgets, agency scopes, vendor negotiations, reconciliations and senior stakeholder reporting.
• Strong spreadsheet, presentation and dashboard skills; familiarity with major advertising, analytics, ad-serving, verification and DSP environments.
• Clear communicator who can challenge constructively, influence without relying on hierarchy and manage competing brand-team priorities.

Job Types: Full-time, Permanent

Pay: Up to RM12,000.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Professional development

Work Location: In person