Digital Media Performance

Manage digital projects inclusive of online planning and insight, online promotions, content production.

Deep understanding of Facebook Ad Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management.

Analyze and provide report on paid campaign performances and communicate results, as well as provide improvement recommendations

Maintain paid marketing and identify site enhancements needed to increase traffic & conversion growth

Executes strategies through website and social media management

Manage customer segmentation and database management by using internal & external system to increase sales performance

Maintain awareness of paid marketing trends, technologies and industry standards related to campaign deployment.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Ensures that online campaigns are delivered in a timely manner and aligned with the business’s guidelines, quality standards, and objectives.