Digital Media Planning

Key Responsibilities

• Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
• Conceptualize and produce holistic communication strategies, related to the clients' campaign KPI
• Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
• Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
• Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand’s online assets
• Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
• Negotiate with media publishers
• Lead role in training and managing team members in digital media
• Collaborating with all departments in the agency
• To be the primary point person on key accounts
• In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

Profile Requirements

• 6-7 years of relevant work experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
• Solid understanding of marketing and media planning principles
• Experience using technology to connect with key target audience segment
• Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

Preferred Skills

• Excellent research and analytical thinking skills
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Experience in performance and programmatic media planning would be an advantage