Digital Merchandiser

Role Overview

• Own digital visual merchandising across Search, PLPs, Category, Landing Pages, and Navigation.
• Improve product discovery, visibility, engagement, and conversion based on customer behavior, inventory, promotions, and business priorities.

Key Responsibilities

• Manage product ranking, boosting, burying, pinning, and placement across search and browse journeys.
• Analyze search queries, customer behavior, product/category performance, and key KPIs to identify optimization opportunities.
• Optimize high-priority, zero-result, and low-performing searches in partnership with Search teams.
• Execute campaign and seasonal merchandising strategies, including product visibility, exclusions, and promotional placement.
• Create and govern merchandising rules; conduct testing, audits, and periodic optimization.
• Ensure new products are searchable, correctly categorized, and visible; address OOS, discontinued products, and catalog data gaps.
• Support personalization, recommendations, cross-sell/upsell, and A/B testing.
• Build performance reports using GA4, Looker, Power BI, Excel, SQL, and platform analytics.
• Partner with Marketing, Digital Commerce, Product, Analytics, Technology, Category, and Commercial teams.
• Develop SOPs, automate repetitive processes, and explore GenAI use cases such as query clustering, synonym identification, ranking, and rule recommendations.

Key KPIs

• Conversion Rate, CTR, Revenue, Add-to-Cart Rate, Search Revenue, and Relevance.
• Product/category discovery, campaign performance, merchandising effectiveness, and A/B test results.
• Productivity, automation impact, execution quality, and timely delivery.

Required Skills

• Experience in eCommerce, Digital Merchandising, Site Search, Product Management, or Digital Marketing.
• Strong analytical, problem-solving, stakeholder management, communication, and presentation skills.
• Experience with platforms such as Bloomreach, Coveo, Algolia, Salesforce Commerce Cloud, Adobe Commerce, or similar.
• Ability to translate business objectives into data-driven merchandising strategies and prioritize high-impact initiatives.
• Strong attention to detail, organization, and ability to manage multiple priorities and deadlines.