Digital Operations Manager

Digital Operations Manager

Location: La Crosse, WI
Employment Type: Full-time
Salary: $65,000–$75,000 annually, based on experience

Position Overview

Mid-West Family La Crosse is a locally focused media and marketing company helping businesses grow through integrated marketing solutions, including radio, digital advertising, streaming TV, websites, paid search, SEO, AI search optimization (AIO), social media, and email marketing. We're seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance and client success. This hands-on leadership role requires strategic thinking, digital marketing expertise, strong organizational skills, and the ability to develop people and improve processes.

What You'll Do

Team Leadership & Operations

Lead, mentor, and develop our digital marketing team

Manage workloads, priorities, timelines, and accountability

Improve workflows, quality control, and operational efficiency

Oversee resources, project scope, and vendor relationships to support profitability

Digital Strategy & Campaign Oversight

Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising, and email marketing

Translate marketing strategies into actionable plans and oversee successful campaign execution

Evaluate performance data, identify opportunities, and guide campaign optimization

Stay current with evolving digital marketing technologies and search trends

Client Success & Collaboration

Partner with Business Development on client renewals and account growth

Communicate campaign strategy and performance recommendations to clients

Oversee select client projects and provide strategic support when needed

Coordinate across sales, creative, digital teams, and outside partners to ensure successful delivery

What You Bring

5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred

Experience leading teams and managing cross-functional projects

Strong understanding of digital strategy, campaign performance, and reporting

Knowledge of paid search, branded search, SEO, and AI search optimization

Familiarity with Google Analytics, Google Ads, Meta Ads, WordPress, and project management tools

Strong leadership, communication, organizational, and problem-solving skills

A strategic, systems-minded approach with the ability to balance big-picture thinking and hands-on execution

Why Join Mid-West Family?

Join a locally owned, community-focused media and marketing company where you'll lead a talented team, help shape our digital services, and make a meaningful impact on local businesses.

Benefits

Health, dental, and life insurance

401(k) with company match

Generous vacation and sick time

Gym membership discount

Concert tickets, event passes, and other media perks when available

Schedule: Monday–Friday, 8:00 AM–5:00 PM

Work Environment: Primarily in-office with some remote flexibility

Application Deadline: Friday, October 30, 2026

To Apply: Send your resume, cover letter, and relevant examples of digital marketing or leadership experience to [email protected].

Mid-West Family La Crosse is an Equal Opportunity Employer.

Pay: $65,000.00 - $75,000.00 per year

Work Location: In person