Digital Paid Ads Specialist

Job Title: Digital Paid Ads Specialist

Location: DHA Phase 2, Islamabad
Employment Type: Full-Time | Onsite
Working Hours: 12:00 PM – 9:00 PM
Working Days: Monday to Friday

About the Role:

We are looking for a Digital Paid Ads Specialist to join our team and take ownership of planning, executing, optimizing, and analyzing paid digital advertising campaigns across multiple platforms.

The ideal candidate should have hands-on experience with platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads, with a strong understanding of campaign performance, audience targeting, budget management, conversion optimization, and data-driven decision-making.

Key Responsibilities

Campaign Management

• Plan, launch, and manage paid advertising campaigns across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop campaign structures based on business objectives, target audiences, and conversion goals.
• Manage multiple campaigns simultaneously.

Budget & Performance Management

• Manage advertising budgets and allocate spend effectively across campaigns and platforms.
• Monitor CTR, CPC, CPA, CPL, ROAS, conversion rate, and overall campaign ROI.
• Identify underperforming campaigns and implement corrective actions.

Audience Targeting & Optimization

• Develop audience segments based on demographics, interests, behaviors, location, and customer data.
• Implement retargeting and remarketing strategies.
• Optimize targeting, bidding, placements, keywords, and campaign structures.

A/B Testing & Conversion Optimization

• Conduct A/B testing of ad creatives, headlines, copy, audiences, landing pages, offers, and calls-to-action.
• Identify successful variations and scale campaigns accordingly.
• Work on improving conversion rates across the advertising funnel.

Analytics & Reporting

• Monitor campaign performance on a daily and weekly basis.
• Prepare performance reports for management.
• Analyze campaign data and provide actionable recommendations.
• Use tools such as Google Analytics, Google Ads Manager, Meta Ads Manager, and other analytics platforms.

Market & Competitor Research

• Conduct keyword and competitor research to identify new opportunities.
• Stay updated on advertising platforms, algorithms, targeting options, and industry trends.
• Research competitor advertising strategies.

Cross-Functional Collaboration

• Work closely with Marketing, Content, Design, and Business Development teams.
• Provide input regarding ad creatives, messaging, landing pages, and campaign requirements.
• Ensure consistent brand messaging across campaigns.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, IT, or a related field, or equivalent practical experience.
• 3+ years of relevant experience in paid digital advertising, digital marketing, performance marketing, or a related field.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Strong understanding of CTR, CPC, CPA, CPL, ROAS, conversion rate,

Pay: Rs150,000.00 - Rs200,000.00 per month

Work Location: In person