Digital Partner Marketing Manager

Role: Digital Partner Marketing Manager

Location: Gurgaon

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

1. Partner GTM Strategy & Planning

• Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
• Define target audiences, value proposition, messaging and channel strategy
• Simplify complex partner strategies into focused, outcome-oriented plans
• Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

2. Campaign Activation & Execution

• Guide partners to launch and execute campaigns quickly using available assets and programs Support end-to-end campaign activation (planning execution optimization)
• Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
• Drive repeatable execution models across the partner portfolio

3. Pipeline & Performance Accountability

• Drive partner activity toward pipeline generation and opportunity creation
• Track performance across funnel metrics (leads, referrals, pipeline)
• Use dashboards and data insights to recommend next best actions
• Ensure campaign impact is measurable and tied to business outcomes

4. Partner Relationship & Influence

• Act as a trusted advisor to partner marketing and leadership teams
• Build strong, ongoing relationships with a portfolio of partners (15-20)
• Influence partner priorities without authority, guiding focus toward highest-impact activities
• Lead partner meetings and workshops with confidence and clarity

5. Highly Organized & Scalable Operator

• Manages multiple partners without loss of quality or cadence
• Uses frameworks, checklists and dashboards to scale impact
• Comfortable operating in structured, high-volume environments

6. Data-Driven & Insight-Led

• Interprets metrics and translates them into actions
• Uses data to prioritize and optimize efforts
• Focuses on outcomes, not activity

7. Adaptable & Fast Learner

• Thrives in ambiguity and evolving partner contexts
• Quickly absorbs new technologies, offers and GTM motions

Continuously improves approach based on feedback and results

Skills & Competencies:

• 8 - 10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)

• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)

• Experience building and executing GTM or demand generation strategies

• Strong understanding of marketing funnel, campaign execution and performance metrics

• Demonstrated stakeholder management across cross-functional teams

• Experience working with data, dashboards or marketing performance reporting tools