Digital Performance & SEO Specialist

1. Role purpose

Lead day-to-day SEO, websites optimisation and digital performance measurement for CERT. Improve the visibility of academies and programmes offerings, strengthen digital enquiry journeys and provide reliable insights to support marketing decisions, in line with approved priorities and Capital H digital standards.

2. Key responsibilities

• Search visibility & SEO: Research priority keywords, monitor organic search performance and optimise pages content, metadata and technical SEO, including emerging AI-assisted search discovery.
• Websites & conversion optimisation: Improve approved websites’ pages, landing pages and enquiry journeys; coordinate technical changes with IT, web owners and vendors.
• Digital analytics & tracking: Maintain campaign tagging, source attribution and conversion tracking using approved analytics tools and governance rules.
• Paid search: Execute and optimise approved paid-search campaigns within authorised budgets.
• Performance reporting : Analyse search, traffic, campaign and enquiry results; present practical recommendations to the Marketing & Communications Manager and relevant leadership.
• Cross-team coordination: Work with academies’ teams, content owners and the other Marcomms team members to ensure digital requirements and assets support campaign goals.

3. Minimum qualifications & experience

• Bachelor’s degree in Digital Marketing, Marketing, Information Technology or a related field, or equivalent professional experience.
• Proven hands-on experience in SEO, digital marketing, website optimisation, analytics and conversion tracking.
• Proficiency in Google Analytics, Google Search Console, content management systems and relevant digital marketing tools.
• Experience managing websites’ content, landing pages and digital campaigns, with the ability to monitor performance and recommend improvements.
• Strong analytical, organisational and coordination skills, with the ability to work effectively with internal teams and external service providers.
• Strong English writing and communication skills; Arabic proficiency is preferred.