Digital Performance Specialist

About Our Client

Our client is a leading Google Marketing Platform (GMP) ad technology provider in Asia, specializing in digital maturity consulting, outsourced operations, and training & enablement services. Headquartered in Hong Kong and Sydney, the company supports direct marketers and agencies across the Asia Pacific region.

About the Role

We are looking for an experienced Digital Performance Specialist to manage and optimize programmatic advertising campaigns, with a strong focus on Display & Video 360 (DV360).

This role is ideal for digital advertising professionals with at least 2 years of hands-on experience in programmatic media buying or ad operations, who are passionate about leveraging cutting-edge ad technology and data-driven strategies to deliver exceptional campaign performance. We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers

Key Responsibilities

• Programmatic Campaign Management

  • Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360)
  • Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives
  • Analyze campaign data and provide actionable insights and recommendations
  • Implement audience targeting strategies, bidding optimization, and creative rotation strategies
  • Troubleshoot campaign setup, ad serving, and tracking issues

• Client Communication & Reporting

  • Collaborate with Customer Success and client-facing teams to understand campaign objectives and develop effective media strategies
  • Prepare and present performance reports, highlighting trends, insights, and recommendations
  • Participate in client meetings and act as a subject matter expert on programmatic advertising

• Operational Excellence

  • Maintain accurate campaign records and documentation
  • Ensure adherence to established workflows and quality standards
  • Collaborate closely with internal teams to ensure seamless campaign execution and reporting
  • Develop and maintain best practices, product documentation, and knowledge resources

• Project Contribution

  • Participate in ad-hoc projects and internal initiatives that contribute to business growth and innovation

Requirements

• Bachelor’s Degree in Marketing, Communications, or related disciplines

• Minimum 2 years of hands-on experience in DV360 programmatic media buying, ad operations, or similar trading roles

• Proven experience managing and optimizing programmatic campaigns to achieve performance targets

• Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem and ad technology

• Proactive, detail-oriented, curious, and self-driven

• Ability to multitask and prioritize effectively in a fast-paced environment

• Excellent communication and presentation skills

• Chinese and English proficiency required; Cantonese is an advantage.

• Technical Skills

  • Hands-on experience with Display & Video 360 (DV360)

Preferred Qualifications

• Experience with other DSP platforms (e.g., The Trade Desk)
• Knowledge of Campaign Manager 360 (CM360)
• Experience with Google Analytics (GA) and Google Tag Manager (GTM)