Digital PR Executive

About the Role

We are looking for a Digital PR Executive who loves great stories and loves landing them even more. Stan Ventures is a leading SEO and link-building agency that serves marketing agencies and brands in the UK, the US and other English-speaking markets. Our Digital PR department has one aim: the best PR stories, at a price smaller brands can afford and a scale bigger brands can use.

You will own your clients from start to finish within our PR SOP: the audit, daily consumption, ideation, data, writing, outreach and reporting. Nobody hands you a finished story. You find it, build it, write it and land it.

Most of all, you make sure every client gets what they paid for. If a story doesn't land, you find the next angle, the next journalist or the next story, the same day, until the placements are delivered.

Key Responsibilities

• Own Client Delivery: Take full ownership of every client in your portfolio and deliver the placements in their package. Track progress against the contract every week and act early if a client is falling behind.
• Client Auditing: Send the Client Story & Data Audit on day one, run the 60-minute onboarding session, map the media landscape, list commercial and share-of-voice competitors, and deliver the write-up within 24 hours.
• Daily Consumption: Read the news, target publications and other brands' PR every day for every client. Follow UK news at 9am UK and US news at 9am Eastern.
• Hit the Daily Targets: Outreach at least 2 stories every day, and find and answer at least 1 journalist request per client every day, without letting quality slip.
• Ideation: Build brainstorm trees, editorial calendars and repitch plans for each client, so there is always more than one idea in play. Every headline must pass the "so what?" test.
• Data Gathering: Pull data from client sources, free public sources and simple scrapes, and bring in our data specialist on surveys, scraping or complex analysis.
• Writing: Write the pieces, press releases and expert comments yourself. Everything must be 100% true, read like the target publication and sound like a human wrote it.
• Outreach: Build and maintain each client's black book (10+ journalists), safe bets and campaign lists. Pitch small, specific lists in BuzzStream, one sequence per headline. Never bulk send.
• Journalist Relationships: Engage with journalists on LinkedIn, X and Substack, note what they need and when, and keep BuzzStream notes clean. Add strong contacts to the Cube.
• Coverage Tracking and Reporting: Log every placement, track coverage we might otherwise miss, and report results against each client's definition of success.
• Use Claude Well: Use our Claude setup for briefings, request triage, list building and first drafts. You check, decide, write and send.

Requirements & Qualifications

• A Love for Great Stories: You get a buzz from a headline that lands and from seeing your client in a publication they've dreamed of. You want to do the best stories, not just enough stories.
• Results Driven: You measure yourself on placements delivered, and you don't rest while a client is behind on what they paid for.
• Experience: 1 to 2 years in Digital PR, ideally at an agency, with placements you can show us and explain how you won.
• News Instinct: You read the news every day because you want to, and you can spot a story in a headline before your coffee is finished.
• Resilience: You are comfortable hearing no from journalists, and it makes you pitch smarter, not stop.
• Strong Writing: Clear, accurate written English. You can write a release, a quick expert comment and a pitch a journalist reads to the end.
• Relevance Over Volume: You understand why bulk sending burns bridges, and you would rather send a great story to 6 journalists than a weak one to 200.
• Tool Familiarity: Experience with an outreach tool such as BuzzStream, Muck Rack or Roxhill, and journalist request platforms. Ahrefs knowledge is a plus.
• Organisation: You can run several clients at once across UK and US time zones without missing a deadline.
• Honesty: You never overstate a claim, a data point or a result, to a journalist or a client.

What Success Looks Like

Within your first 90 days, you will be running the full SOP end to end for your own client portfolio, hitting the daily targets of 2+ stories outreached and 1+ journalist request per client, with a black book of 10+ journalists for every client. Every client in your portfolio will be on track to receive the placements they paid for, you will have contributed journalists to the Cube, and you will have brought at least one fix to our weekly R&D loop.

Pay: Up to $292.00 per month

Work Location: Remote