Digital PR Specialist

Job highlights

• Excellent communication and negotiation skills. Ability to analyze data and make data-driven decisions. Proficiency with SEO tools such as Ahrefs,Google Search Console,Google Analytics,Pitchbox,etc. Ability to work with cross-functional teams. Networking skills. .

• Develop and implement outreach and digital PR strategies for the website.

• Create digital PR and outreach campaigns with the goal of improving our online presence.

• Conduct competitive analysis and research to identify new digital PR opportunities.

• Come up with interesting, creative, and innovative ideas for the campaigns.

• Outreach management:

• Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists.

• Build outreach email templates, including follow-ups, to streamline the communication process.

• Collaborate with the content team to create attractive content.

• Track and report on digital PR campaigns and their impact on search rankings and traffic.

• Work with other members of the SEO team to improve website ranking and visibility.

• Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness. THE MUST-HAVES

• Minimum of 2 years of proven experience in a digital PR or outreach team.

• English proficiency, both speaking and writing.

• Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy/outreach used, results, and impact).

• Strong understanding of SEO best practices.

• Excellent communication and negotiation skills.

• Ability to analyze data and make data-driven decisions.

• Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc.

• Ability to work with cross-functional teams.

• Networking skills.

• Highly organized with strong project management skills.

• Creative thinker with a problem-solving mindset. THE