Digital Product Analyst

Job Title: Digital Product Analyst

Location: Bangalore/ Gurugram/ Noida/ Hyderabad

Experience: 7+ Years

Notice Period: Immediate

Position Overview:

A Digital Product Analyst leverages Adobe Analytics and Customer Journey Analytics (CJA) to provide product-focused insights and develop robust reporting solutions. Responsibilities include curating measurement strategies, collaboration with product teams, marketing, and IT to inform strategic decisions, enhance digital experiences, and drive growth. Expertise in product analytics, reporting automation, and data-driven decision-making. Translate digital data into actionable insights to support Optums marketing, product, and operational objectives.

Key Responsibilities

Data Collection & Tagging Support

• Measurement strategy curation for new and existing digital products.
• Collaborate with development and tagging teams to implement, maintain, and optimize data capture for Adobe Analytics/CJA.
• Validate tagging accuracy through testing and ongoing quality checks and document data collection processes to ensure consistency and compliance.

Data Analysis, Reporting and Insight Generation

• Build, maintain, and enhance Adobe workspaces/dashboards and standardized reports in Adobe Analytics/CJA for various product lines; Analyze user behaviour and product usage to identify trends, user segments, and improvement opportunities.
• Present product-related insights leveraging Adobe Analytics/CJA to inform feature enhancements and design decisions.
• Automate recurring reporting processes to deliver timely insights to stakeholders.
• Map end-to-end customer journeys, identifying key drop-off points and optimization opportunities and work with cross years of hands-on experience in digital analytics or a closely related field.
• Experience analysing multi-channel journeys from other sources like Qualtrics, Glassbox, marketing campaigns, or digital experiences
• Ability to implement journey improvements and measure results - strong problem-solving skills.

Cross-Functional Collaboration

• Participate in regular data quality checks to ensure the integrity of Adobe Analytics/CJA data.
• Partner with cross-functional teams (designers, developers, product owners, and marketing teams) to understand data needs and daily/weekly requirements.
• Assist in translating business questions into analytical approaches and deliver data-driven recommendations.
• Communicate insights effectively for non-technical audiences.

Qualifications

• Bachelor’s degree with 5-7 years of experience in Data Analytics, Marketing, Statistics, Computer Science, or related field.
• Proficient in Adobe Analytics and/or Customer Journey Analytics (CJA).
• Experience with data reporting/visualization tools (e.g., Tableau, Power BI) and basic SQL, is a plus
• Excellent analytical and problem-solving skills for data interpretation and issue resolution.
• Familiarity with other analytics tools for survey, Audits and session recording like: Qualtrics, Observe point, Glassbox, Quantum metrics etc.
• Effective communication and collaboration skills for cross-functional teamwork.