Digital Sales Executive

E-Commerce Digital Sales Executive

Job Summary

We are seeking a results-driven E-Commerce Digital Marketer to manage and optimize our online sales channels, digital marketing campaigns, and customer acquisition strategies. The ideal candidate will be responsible for driving online revenue growth, improving product visibility, enhancing customer engagement, and analyzing performance metrics to maximize return on investment.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple online sales channels.
• Manage product listings, catalog updates, content optimization, and pricing strategies.
• Conduct keyword research and implement SEO best practices to improve product visibility.
• Develop and execute paid advertising campaigns to drive traffic and conversions.
• Monitor and analyze sales performance, customer behavior, and marketing metrics.
• Improve conversion rates through landing page optimization and customer journey enhancements.
• Coordinate promotional campaigns, seasonal offers, and product launches.
• Manage email marketing and customer retention initiatives.
• Track competitor activities, market trends, and industry developments.
• Collaborate with design, content, and sales teams to ensure consistent brand messaging.
• Generate regular performance reports and provide actionable recommendations.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or a related field.
• 1-3 years of experience in e-commerce and digital marketing.
• Strong understanding of SEO, SEM, content marketing, email marketing, and digital advertising.
• Experience with web analytics and performance tracking tools.
• Knowledge of conversion rate optimization (CRO) principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Proficiency in Microsoft Excel and reporting tools.

Preferred Qualifications

• Experience in managing online retail operations.
• Knowledge of customer acquisition and retention strategies.
• Understanding of UI/UX principles for e-commerce websites.
• Experience with marketing automation tools.

Key Skills

• Digital Marketing
• E-Commerce Management
• SEO & SEM
• Performance Marketing
• Analytics & Reporting
• Content Strategy
• Conversion Rate Optimization (CRO)
• Email Marketing
• Data Analysis
• Campaign Management
• Market Research
• Communication & Collaboration

KPIs

• Online Sales Growth
• Website Traffic
• Conversion Rate
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Customer Retention Rate
• Average Order Value (AOV)
• Organic Search Performance

Employment Type: Full-time
Department: Marketing / E-Commerce
Location: Andheri East, Mumbai

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person