Digital Site Merchandiser

About the Role

We are looking for a creative, commercially driven, and analytical Digital Site Merchandiser to own the day-to-day trading and customer experience across the Victoria's Secret India D2C website.

This role is responsible for executing digital merchandising strategies, optimizing the customer journey, launching campaigns, managing product catalogues, and driving business performance through data-led decision making. The ideal candidate is someone who enjoys balancing

creativity with analytics and thrives in a fast-paced retail environment.

Key Responsibilities

Website Merchandising & Trading (SFCC)

• Manage the day-to-day trading and merchandising of the D2C website using Salesforce Commerce Cloud (SFCC).
• Build and maintain category pages, landing pages, PLPs, PDPs, and campaign pages.
• Execute homepage updates, seasonal launches, promotional campaigns, and content refreshes.
• Ensure accurate product categorization, navigation, search optimization, pricing, inventory visibility, and content accuracy.
• Optimize onsite merchandising to improve customer engagement, conversion, and revenue.

Product Catalogue Management

• Launch and merchandise new products on the website.
• Manage catalogue enrichment, product attributes, descriptions, imagery, pricing, and promotional tags.
• Coordinate with Buying, Merchandising, Content, and Creative teams to ensure timely product launches.
• Maintain high standards of catalogue accuracy across all categories.

Customer Journey & Personalization

• Execute personalized customer experiences using MoEngage and other onsite personalization tools.
• Configure customer journeys including product recommendations, cart recovery, exit-intent pop-ups, countdown timers, and promotional messaging.
• Work closely with CRM and Marketing teams to improve customer engagement and retention.
• Continuously optimize onsite experiences based on customer behavior and campaign performance.

Campaign & Promotional Execution

• Execute all promotional activities, offers, coupons, and discount configurations on the website.
• Coordinate with Design, Marketing, and CRM teams to implement banners, campaign creatives, and landing pages.
• Ensure campaigns go live accurately and on schedule.
• Support major trading events, new launches, and seasonal campaigns.

Reporting & Analytics

• Monitor website performance using Google Analytics 4 (GA4), Microsoft Clarity, SimilarWeb, SFCC reports, and MoEngage dashboards.

• Track key commercial KPIs including:

• Revenue

• Conversion Rate

• Sessions

• Average Order Value (AOV)

• Units Per Transaction (UPT)

• Bounce Rate

• Click-Through Rate (CTR)

• Product Performance

• Customer Journey Metrics

• Identify trends, customer behavior, and optimization opportunities.

• Prepare daily, weekly, and monthly business reports with actionable insights.

• Conduct A/B testing and evaluate campaign effectiveness to improve digital performance.

Cross-functional Collaboration

• Partner with Buying, Merchandising, Marketing, CRM, Design, Technology, Customer Care, and Warehouse teams to deliver an exceptional customer experience.
• Coordinate with development teams for website enhancements, bug fixes, and new feature implementations.
• Ensure seamless execution of website initiatives while maintaining operational excellence.

Required Skills

• Strong understanding of digital merchandising and e-commerce best practices.
• Excellent commercial and analytical mindset.
• Strong attention to detail with high execution accuracy.
• Creative thinking with a passion for customer experience and digital storytelling.
• Strong stakeholder management and communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Problem-solving mindset with a proactive approach to continuous improvement.

What Equips You for the Role

• Bachelor's Degree in Business, Marketing, Fashion, E-commerce, or a related field.
• 35 years of experience in Digital Merchandising, Online Trading, or E-commerce.
• Hands-on experience with Salesforce Commerce Cloud (SFCC) is mandatory.
• Experience using MoEngage or similar CRM/personalization platforms.
• Strong knowledge of Google Analytics 4 (GA4) and website performance reporting.
• Experience with Microsoft Clarity, SimilarWeb, or other analytics tools is an advantage.
• Advanced MS Excel skills with the ability to analyze and present business insights.
• Experience working in a fashion, beauty, or lifestyle retail environment is preferred.

Key Competencies

• Creative Thinking
• Commercial Acumen
• Data-Driven Decision Making
• Customer-Centric Mindset
• Digital Merchandising
• Website Trading
• Personalization Strategy
• Planning & Organization
• Cross-functional Collaboration
• Problem Solving
• Continuous Optimization