Digital Specialist

At Virgin Atlantic, we’re always looking for smarter ways to connect customers with the experiences they love. As our Digital Acquisition Specialist, you’ll play a key role in shaping how customers discover and choose Virgin Atlantic, using paid media to drive high-quality traffic, conversion and commercial growth.

Working across paid search, affiliates and aggregators, you’ll help manage an acquisition programme backed by around £18m in media investment and supporting approximately £350m in sales intake revenue. It’s a hands-on, commercially focused role where you’ll turn insight into action, respond to trading opportunities and continually improve the return from our digital investment.

Day to day

• You’ll manage and optimise day-to-day digital acquisition activity across paid search, affiliates and aggregators, bringing our media plans to life and making sure investment is working as hard as possible.

• Activate and optimise paid media activity against commercial objectives, responding quickly to changing customer demand, trading priorities and performance opportunities.

• Help manage acquisition budgets across the UK, US and Rest of World, balancing investment decisions with commercial priorities and target ROAS.

• Manage important aggregator relationships, including Skyscanner and Kayak, to maximise qualified traffic and commercial value.

• Adapt acquisition activity for local markets, using customer behaviour and market insight to improve performance and conversion.

• Support demand generation for Virgin Atlantic Holidays and help identify the most effective channels for promoting ancillary products.

• Use performance data, attribution and customer journey insight to test, learn and continually improve our media mix.

• Work with agency partners to establish quarterly KPIs, forecasts and performance plans, spotting risks and opportunities early.

• Bring acquisition insight into trading conversations, helping colleagues understand what’s happening, why it’s happening and what we should do next.

• Partner with Analytics, Digital and Technology teams to strengthen tracking, attribution and reporting.

• Stay curious about the evolving paid media landscape, identifying emerging platforms, technologies and new traffic sources that could unlock incremental growth.

About you

• You’re commercially minded, comfortable working with data and excited by the possibilities of digital acquisition. You understand that great performance marketing isn’t simply about driving more traffic — it’s about finding the right customers, at the right moment, and making smart investment decisions that deliver sustainable value.

• Strong knowledge of paid media, particularly PPC, affiliates and aggregators.

• Experience managing marketing budgets and delivering against performance and commercial targets.

• A solid understanding of digital analytics, attribution and optimisation.

• Experience working with and managing media or agency partners.

• Familiarity with marketing technology and tag-management platforms.

• Strong stakeholder skills and the ability to translate complex performance data into clear recommendations and action.

• A test-and-learn mindset, with genuine curiosity about new technology, platforms and changing customer behaviour.

• A degree-level qualification or equivalent practical experience.