Digital Specialist

Digital Media Specialist

Remote - EST hours

10-15 hours/week

Summary

Seeking a Digital Media Strategist to manage and optimize paid search and paid social campaigns across platforms including Google Ads and Meta. This role focuses on executing data-driven digital strategies, improving campaign performance, increasing audience engagement, and identifying optimization opportunities. This is a primarily backend-focused role with limited stakeholder interaction.

Responsibilities

• Set up, manage, and optimize paid search and paid social campaigns across Google, Meta, and other advertising platforms.
• Develop digital media strategies aligned with campaign objectives and audience needs.
• Manage audience targeting, campaign budgets, and performance optimization.
• Monitor campaign metrics, analyze results, and recommend data-driven improvements.
• Identify opportunities to improve campaign performance based on analytics, industry trends, and platform changes.
• Use social media management and content scheduling tools to support campaign execution.
• Collaborate with creative and digital marketing team members to align campaign strategy and execution.

Qualifications

• 3+ years of experience in paid media, social media marketing, or digital marketing.
• Hands-on experience setting up and managing campaigns across Google Ads, Meta, and other advertising platforms.
• Strong understanding of paid search, paid social, audience targeting, analytics, and campaign optimization.
• Experience with social media management and content scheduling tools such as Hootsuite or Social Studio.
• Strong analytical, communication, organizational, and multitasking skills.
• Ability to work independently in a remote environment and support campaign execution with limited stakeholder interaction.

Ideal Candidate

A hands-on paid media professional who can independently manage and optimize Google and Meta campaigns, interpret performance data, and make actionable recommendations. The ideal candidate is analytical, detail-oriented, comfortable working remotely, and available for a part-time, short-term engagement.

The salary range for this position is 50/hr to 58/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.