Digital Store Manager

KEY RESPONSIBILITIES

E-Commerce Operations & Store Management

• Oversee day-to-day operations of the digital storefronts (Shopee, TikTok Shop, etc.).
• Ensure accurate product listings, high-quality visual content, updated pricing, promotional banners, and active stock levels.
• Plan and execute digital promotional campaigns, monthly mega-day sales (e.g., 9.9, 11.11, Payday Sales), and exclusive product launches.
• Monitor order fulfillment pipelines, logistics partners, and returns management to ensure high operational efficiency and customer satisfaction.

Digital Merchandising & Revenue Growth

• Develop and execute digital merchandising strategies, product bundling, and cross-selling/upselling tactics tailored to beauty consumers.
• Manage product catalog mapping, categorization, and search optimization (SEO) within the store platforms.
• Monitor sales performance, conversion rates, average order value (AOV), and traffic metrics to achieve monthly and annual revenue targets.

Customer Experience & Community Engagement

• Optimize the end-to-end digital customer journey, ensuring a seamless checkout process and mobile-first experience.
• Collaborate with live streamers, affiliate creators, and customer support teams to drive real-time engagement and high ratings/reviews.
• Oversee online customer feedback and review management to maintain a high store rating and positive brand reputation.

Inventory Planning & Analytics

• Forecast product demand in collaboration with supply chain teams to maintain optimal stock levels and avoid stockouts or overstocking, especially during major sales events.
• Analyze store analytics, traffic channels, customer acquisition costs (CAC), and customer lifetime value (LTV).
• Prepare weekly and monthly e-commerce performance reports with actionable insights and growth recommendations for senior leadership.

Marketing & Platform Synergy

• Work closely with the Digital Marketing and Social Media teams to align paid media efforts (Meta Ads, & Platform Sponsored Ads) with store promotions.
• Implement e-commerce CRM strategies, including email/SMS marketing, loyalty programs, and cart abandonment recovery workflows.

KNOWLEDGE AND SKILLS REQUIREMENTS

Education & Experience

• Bachelor’s degree in E-Commerce, Marketing, Business Administration, Information Technology, or a related field.
• Minimum of 3–5 years of hands-on e-commerce store management experience, preferably within the beauty, personal care, cosmetics, or fashion industries.
• Proven track record of managing major online marketplaces (Shopee, TikTok Shop).

Skills & Knowledge

• Proficiency in Shopee Seller Centre, & TikTok Shop Partner Center, and inventory management software.
• Strong understanding of beauty trends, skincare routines, shade/shade-matching nuances, cosmetics seasonality, and influencer-driven purchasing habits.
• Solid understanding of digital marketing channels.

Ability to commute/relocate:

• National Capital Region: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Work Location: In person