Digital Strategic Planning Manager

As part of the Branding and Communications team, the ultimate goal of a Digital Strategic Planning Manager is to effectively work together to develop a strong corporate brand image for the company that is appealing across its key stakeholders. The role requires a progressive thinker who can deliver effective digital marketing recommendations to how the brand can be communicated and experienced through digital interactions.

He/she should ensure that the brand communications are consistent and continue to enhance the brand image, which involves monitoring and maintaining relevant content across touch points from website to social media platforms, as such. The role also involves creating and implementing short-term and long-term communication strategy, producing yearly calendar plan to liaise across internal and external stakeholders to drive implementation.

Job Responsibilities:

• Mainly responsible for developing strategic communication plans & campaign, to ensure that brand & strategies are consistent with the target, which includes the ability to understand & analyze consumer’s insights, market trend, marketing & competitive intelligences.

• Collaborate with colleagues to develop campaign strategy, creative themes, and concept to meet campaign objectives.

• Collaborate with media agency partner to develop media strategy, target audience plan and budget allocation, ensuring all media goals and strategies are delivered and executed within budgets and meet set KPI.

• Plan and help execute media amplification on key social platforms.

• Track performance of social and content marketing on brand’s digital platforms to showcase the effectiveness of our digital marketing.

• Keep up-to-date knowledge of best practices, strategies, and offerings within the performance.

• Supervise team and able to coach junior members.

Qualifications:

• A minimum of Bachelor Degree in Marketing, Advertising, Mass Communication or any related field

• Around 3 - 5 years working experiences in strategic planning advertising, marketing or related field is a plus

• Good knowledge and experiences in FB Ad Optimization / Google AdSense / Search Marketing and related preferred.

• Strong skill in MS Office & any presentation program such as PowerPoint and Keynote

• Strong conceptual & analytical skills

• Good oral and written presentation & communication skills in Thai & English

• Follow trend of digital marketing and social media

• Strong leadership skill, challenge lover, hard-working with good attitude

• Professional & pleasant attitude, with excellent interpersonal skills.

• Personality traits – self-motivated, well-organized, detail-oriented, positive and creative