Digital Strategist - Reporting

Job Summary

We are looking for a Senior Digital Strategy Analytics Professional with strong expertise in reporting, digital insights, experimentation, and business strategy. The role is primarily business and reporting focused (60 70%), with working knowledge of Adobe Launch and Adobe Experience Platform (AEP).

Senior digital strategy and analytics professional responsible for reporting, digital insights, experimentation, and business strategy. Role is 60 70% business/reporting and 30 40% Adobe Launch/AEP understanding.

Responsibilities

• Own and manage end-to-end Adobe Analytics reporting workflows.
• Develop and manage Segments, Calculated Metrics, Classifications, and Data Sources.
• Work with Report Builder and Data Feeds for reporting and analysis.
• Manage Adobe Target or Optimizely experimentation programs.
• Develop test hypotheses, test sizing, and pre-analysis plans.
• Perform lift calculations and evaluate A/B testing results.
• Apply statistical and experimentation methodologies to digital initiatives.

Qualifications

• Bachelor s or Master s degree in Business Analytics, Statistics, Marketing, Computer Science, Information Technology, Engineering, or a related field.

Skills

• Adobe Analytics
• Adobe Launch
• Adobe Experience Platform (AEP)
• Adobe Target
• Optimizely
• Report Builder
• Data Feeds
• Segmentation
• A/B Testing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.