Digital Strategy Associate

Department

Audience Engagement

Reports To

Audience Engagement Director

Hours

5 per week

Pay

$120 per pay period

Pay Period

Staff is paid semi-monthly (twice a month).

The Digital Strategy Associate is vital to The Minnesota Daily’s branded presence across all digital platforms, including mndaily.com, Facebook, X, Instagram, and email blasts.

The primary job duty is to assist the Audience Engagement Director in managing the Daily’s digital presence with a holistic perspective — including planning digital campaigns, monitoring post performance, assisting in back-end event insights collection, etc.

Responsibilities

• Monitor and forecast advertising inventory on mndaily.com
• Analyze web traffic metrics and suggest solutions to boost web presence
• Communicate in an agency-like setting to develop social media strategies
• Monitor social platforms for engagement and make suggestions based on the
• performance of posts
• Strategize for social media campaigns
• Demonstrate ability to adapt and succeed in a dynamic environment
• Research new media trends and opportunities
• Attend weekly Digital Strategy Department meetings and weekly 1-on-1 sessions
• Other duties as assigned

Qualifications

• Must be a University of Minnesota student
• Strong communication and interpersonal skills
• Strong familiarity with social media platforms.
• Strong analytical and problem-solving skills with attention to detail
• Strong planning and organizational skills to balance and prioritize work
• Proficiency with Google SuiteDemonstrated knowledge of digital marketing (including web analytics, search

engine optimization and email marketing), advertising, and public relations

Attention to detail and strong organizational skills

Preferred Qualifications

• Experience with Google Analytics is preferred; certification is a plus
• Experience with analyzing social media metrics (Instagram, Facebook, X)
• Ability to handle multiple complex projects; a resourceful self-starter who can
• take initiative and follow through on projects
• Knowledge of and experience with online marketing for a college newspaper

Disclaimer: This job description is only intended to be a summary of the responsibilities and qualifications required in the day-to-day work for this position. It is not exhaustive in nature. The Minnesota Daily reserves the right to change the job description at will and to modify an employee’s job role at any time to best benefit the organization.

The Minnesota Daily is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity/expression, marital status, national origin, age, disability, genetics or any other characteristic protected by federal, state, or local law. All students are encouraged to apply.