Digital Web Specialist

Responsibilities

Website & WordPress

• Act as the Firm's in-house point of technical knowledge for the WordPress website—able to read/edit code (HTML, CSS, PHP basics) and hold informed, credible conversations with the external web agency.
• Independently build, customise and maintain WordPress pages and templates (themes, plugins, custom templates) to the standard of someone who has built their own websites.
• Diagnose and troubleshoot recurring site issues (speed, mobile responsiveness, broken links/forms, plugin conflicts, security patches) and manage fixes together with the agency.
• Own day-to-day content updates, page builds, navigation/UX improvements and quality assurance across the English and Chinese versions of the site.

SEO & Paid Search

• Implement on-page and technical SEO improvements (metadata, keywords, site structure, page speed) to lift the Firm's organic search visibility.
• Plan and execute paid search/PPC campaigns, tracking spend and results.
• Monitor performance via Google Search Console/GA4 for trend-spotting.

Social Media Management

• Own day-to-day content planning and posting for LinkedIn and WeChat, in line with brand tone-of-voice and social media policy.
• WeChat is a particular area of focus: build and grow the Firm’s WeChat Official Account programme—planning content series, using QR-code and cross-channel placements to grow followers, and applying engagement/retention tactics (e.g., welcome flows, subscription messages, group/community touchpoints) suited to a professional services audience.
• Multimedia content production: create and edit short-form video and graphics for social channels using Adobe Premiere Pro and After Effects, with working-level Adobe Photoshop skills for image editing and post graphics.
• Track WeChat and LinkedIn engagement and follower-growth metrics, adjusting content and tactics based on the data.
• Working knowledge of Xiaohongshu (RED) is a valued plus for future channel expansion.

CRM & Email Marketing Support

• Support the CRM Manager on core CRM/email marketing tasks (campaign builds, list/data hygiene).

Data, Reporting & Measurement

• Use the Firm's existing marketing and reporting tools to pull together regular performance reports across website, SEO/PPC and social media.
• Bring a data-first, numbers-driven mindset—consistent tracking and measurement is core to how this team operates
• Feed relevant data points (enquiries, engagement, conversions) into the broader CRM lead-tracking picture, in support of the CRM Manager.

The above list of responsibilities is not exhaustive, and additional reasonable duties consistent with the role may be assigned from time to time.

Qualification / Person Specification

• Degree in Digital Marketing, Marketing, Communications, Web/Multimedia Design, Computer Science, or a related discipline; equivalent practical experience and a strong portfolio will also be considered in lieu of a directly related degree.
• Valued side qualifications: Google Analytics (GA4) certification, Google Ads/SEM certification, HubSpot or similar marketing automation certifications, and recognised SEO courses (e.g., SEMrush Academy, Moz, Yoast) all strengthen an application.
• A WordPress-specific certification or completed coding bootcamp/short course (HTML/CSS/PHP) is a plus, though hands-on project experience carries equal weight.
• 3–5 years of relevant experience across website/WordPress, SEO/PPC and social media — candidates with a strong portfolio of personal or freelance WordPress projects are particularly welcome.
• Candidates with less than 3 years’ relevant experience will still be considered, but for a Web Coordinator role at a correspondingly adjusted level and salary.
• Genuinely hands-on with WordPress — someone who understands how a site is built, ideally with experience building or maintaining their own site(s).
• Proven experience managing social media for a high-profile brand or organisation, ideally including LinkedIn and/or WeChat.
• Working knowledge of HTML/CSS (and ideally basic PHP), sufficient to understand and discuss code-level issues with developers.
• Practical understanding of SEO fundamentals, paid search and analytics platforms (GA4, Search Console).
• Proficiency in Adobe Premiere Pro and After Effects for video editing, and working-level Adobe Photoshop for image/graphic editing.
• Comfortable pulling together and interpreting data/reports — a data-first, stats-driven approach is essential given how much this team relies on tracking and measurement.
• Genuine interest in and working knowledge of current AI and marketing technology tools; familiarity with marketing automation platforms is a plus.
• Bilingual English and Mandarin required; working proficiency in Cantonese.
• Strong interpersonal and communication skills, with the confidence to liaise directly and credibly with external vendors and internal stakeholders at all levels.
• A proactive, problem-solving mindset—comfortable figuring things out and troubleshooting independently rather than waiting to be told what to do.
• Well organised and able to manage multiple concurrent workstreams (website, SEO, social, and CRM/email support) without losing sight of priorities.

Should you require any reasonable adjustments to be made for you during the recruitment process please do not hesitate to contact a member of the JSM recruitment team.