Digitial Asset Coordinator

Digital Asset Coordinator

Duties & Responsibilities:

In this support role, you will be instrumental in elevating our digital footprint by managing, refining, and optimizing rich product data, high-resolution media, and technical documentation for wolffbros.com.

Working closely with internal marketing, IT, and sales teams—as well as vendor partners—you will ensure our digital catalog remains accurate, engaging, and complete. Beyond day-to-day data and asset administration, you will help identify opportunities to streamline data ingest, asset management, and cross-departmental workflows.

Support Role:

• Audit, enrich, and standardize e-commerce product listings on wolffbros.com across HVAC, electrical, plumbing, and tool categories

• Collect, organize, and upload high-resolution product images, spec sheets, installation manuals, safety documents, and promotional media to the Digital Asset Management (DAM) / Product Information Management (PIM) systems

• Ensure all assets adhere to file naming conventions, metadata standards, taxonomy structures, and copyright/brand compliance guidelines

• Coordinate with vendor partners and distributor networks to secure missing product attributes, image updates, and specification sheets

• Assist in evaluating, refining, and documenting workflows for digital asset ingestion, data enrichment, and catalog maintenance

• Identify bottlenecks in data intake and propose actionable improvements to boost departmental efficiency

• Perform regular audits of wolffbros.com to identify missing images, outdated spec sheets, broken asset links, or inconsistent product metadata

• Monitor product data consistency across external and internal systems

• Maintain clean version control for print and digital assets across team repositories (SharePoint/DAM)

• Familiarity with DAM/PIM systems and e-commerce platforms

• Experience navigating Adobe Creative Cloud apps (Photoshop, InDesign, Illustrator) for basic image cropping, formatting, and web optimization

• Proficiency with Microsoft Office 365 (Excel/SharePoint) for data manipulation, tracking, and asset sharing

• Basic understanding of file formats (JPEG, PNG, SVG, PDF), metadata, asset resolution guidelines, and taxonomy structures.

Daily:

• Report successes and opportunities to management and explain analytical solutions
• Collaborate across multiple internal and external departments to review program challenges and opportunities for improved processes and sales
• Continual training, troubleshooting and program support
• Be an advocate for best practices and improved processes
• Support other team members objectives as assigned via events and campaigns
• Foster relationships with customers, vendors and employees

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 1year of experience in digital asset management, e-commerce content administration, marketing operations, or a related data-centric support role is necessary
• 6-12+ months of product management experience skills (requirements gathering, road-mapping, prioritization) are a plus; sales experience a plus
• Basic understanding of SEO best practices for digital product content (alt tags, product descriptions, URL structures) is a plus
• Prior experience in wholesale distribution, B2B e-commerce, or trade contractor supply industries (HVAC, plumbing, electrical) is a plus
• Familiarity with wholesale construction supply product catalogs is a plus
• Experience of Adobe Creative Cloud (Photoshop) is a plus
• Basic written and verbal communication skills
• Basic analytical skills to create reports and analyze results
• Basic grasp of marketing platforms, channels and best practices
• Basic awareness of the process and creation of online merchandising solutions
• Basic skills in MS Office, Smartsheet, SharePoint, and other software
• Spirit of collaboration and bringing teams together to achieve common goals
• Proactive, self-starter who can independently generate ideas, seek opportunities, move projects forward, prioritize tasks, and meet deadlines
• Professional demeanor and appearance for working with internal and external customers

Certifications:

• Considered a plus: DAM, CDAM, PMP, platform specific vendor badges
• Bachelor's or Master's Degree in Digital Marketing or Content Marketing

Skills:

• Data-driven decision making
• Technical data proficiency
• Data analysis, interpretation & storytelling
• UX/UI basics
• Technical content writing
• Research solutions and industry best practices
• Discern customer needs & consumer analysis
• Product knowledge of warehouse supply industry
• Collaboration & cross-functionality between teams (Sales, Purchasing, IT and Marketing)
• Data management basics: analysis & interpretation
• Critical thinking and the ability to decompose challenges
• Project management basics
• Organized and adaptable
• Detail oriented

Physical requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.