Director, AI Distribution- Demand Generation

About Tekion

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

This role is focused on demand generation within AI and sits outside of the marketing business unit. It will work in conjunction with Director, GTM

Job Introduction

Leads the overall demand generation function, setting the vision, strategy, and execution plans to accelerate pipeline growth and revenue. This role is responsible for building scalable programs, managing a high-performing team, and aligning cross-functionally with sales, product, and operations to ensure cohesive go-to-market execution.

Key Roles & Responsibilities

• Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
• Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
• Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
• Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
• Establishes best practices in campaign planning, testing, attribution, and optimization.
• Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
• Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
• Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.

Basic Qualifications

• 10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth
• 5+ years in a leadership role managing marketing teams and budget
• Bachelor’s or Master’s degree in Marketing, Business, or related field
• Proven success leading multi-channel marketing strategies tied to revenue outcomes
• Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase)
• Excellent strategic thinking, team leadership, and stakeholder communication skills

Perks & Benefits

• Competitive compensation and generous stock options
• 100% employer-paid top-of-the-line medical, dental and vision coverage
• Great benefits including unlimited PTO, parental leave and free snacks and beverages
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
• Work on the latest and coolest technologies – everything is home-grown and built ground-up
• A dynamic work environment with a strong sense of community and collaboration
• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
• Exciting opportunities for career growth and development

Current Tekion Employees: Please apply via the Internal Job Board in Ashby

Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.

For more information on our privacy practices, please refer to our Applicant Privacy Notice here.

Compensation Range: $200K - $300K