Director, Analytics

We're looking for a Director of Analytics to serve as a senior strategic advisor and hands-on analytics leader for our clients. This is a role that combines deep technical expertise with strategic guidance: you'll lead measurement strategy workshops, guide project teams, and stay close to the work while also shaping how clients think about analytics.

You should bring deep, hands-on expertise in Adobe Analytics and Adobe Customer Journey Analytics (CJA), along with the ability to translate that expertise into strategy, client trust, and team growth. You'll be the person clients call when they need to rethink their measurement approach, and the person your team looks to for guidance on both the technical work and the craft of consulting itself.

What You'll Do Client & Strategic Relationships

• Serve as a senior strategic advisor to clients, shaping how they think about analytics, testing, and data-driven decision-making
• Build and grow long-term client relationships, identifying opportunities to expand scope and deepen engagement
• Represent the practice in high-stakes client conversations, including escalations and renewals
• Present findings and recommendations to senior marketing and client leadership in a way that drives decisions

Measurement Strategy & Technical Leadership

• Lead measurement strategy workshops with clients to define goals, KPIs, and analytics approach
• Lead project teams through delivery, staying hands-on with the technical work alongside the team
• Define the technical design of Adobe Analytics and CJA implementations, including reviewing documentation and making recommendations to project teams
• Maintain deep, hands-on expertise in Adobe Analytics and CJA, including advanced reporting, segmentation, calculated metrics, and Workspace analysis
• Guide analytics implementation and tagging strategy, including data layer design and QA, to ensure clean, reliable data capture
• Oversee and contribute directly to test-and-learn programs and experimentation strategy using Adobe Analytics, CJA, and Adobe Target
• Set standards and best practices for analytics strategy, dashboarding, and reporting across the team
• Review and elevate the quality of insights, dashboards, and narratives coming out of the team before they reach clients
• Support multi-solution project teams working across the broader Adobe stack, including AJO and RT-CDP, ensuring analytics work aligns with the wider platform strategy
• Stay current on the Adobe Experience Platform ecosystem (RT-CDP, AJO, Target) and identify where these solutions fit into client strategy

Team & Business Development

• Lead a team of direct reports as a competency leader; mentor consultants on both technical skills and consulting craft, including communication, diplomacy, and navigating ambiguity
• Support resourcing and staffing decisions for analytics engagements within your remit
• Contribute to proposals, scoping, and pricing for new and existing client engagements
• Represent the practice externally through conferences, blogs, webinars, or industry events

Preferred Qualifications

• 8+ years of hands-on experience with Adobe Analytics and Adobe Customer Journey Analytics
• 8+ years in an agency or client-facing consulting environment, with prior experience in a senior or lead consulting role
• A track record of building trust with client stakeholders and shaping strategy at a senior level
• Experience leading project teams and, ideally, mentoring or managing consultants or analysts directly
• Strong business acumen, with experience contributing to proposals, scoping, or account growth
• Excellent written and verbal communication skills, with the ability to lead workshops and present to senior stakeholders
• Strong understanding of analytics implementation, tagging, data layer architecture, and data governance best practices
• Experience defining technical design and documentation for analytics implementations
• Experience designing and leading measurement strategy, including KPI frameworks and test-and-learn programs
• Adobe Analytics and/or CJA certification a plus
• Experience with Adobe Target and other AEP solutions (RT-CDP, AJO) a plus