Director, Business Development

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in either Canada or the United States, working in hours that align to ET (Eastern Timezone).

THE ROLE:

We are looking for a Director of Business Development to help us meet and exceed our aggressive growth targets. Our preferred candidate excels at building strong, trusted relationships. They are driven by the potential of AI to transform how brands serve their customers, passionate about designing agentic experiences that solve meaningful problems and move CX strategy from vision to reality. They are comfortable speaking with executives about how digital can transform their company and drive real business value.

APPLY believes that the diversity of ideas leads to the best solutions; we need someone who is collaborative by nature, both externally and internally. More than anything, we're looking for someone with a solid history of building strong relationships, energizing team members, and being highly motivated for success.

RESPONSIBILITIES:

• Manage and evolve a territory sales plan, including key targets and stakeholders.
• Perform outreach to tier 1 prospects and decision-makers.
• Collaborate closely with the sales reps from our Alliance partners, building strong relationships to devise winning strategies.
• Qualify new opportunities along with the sales support team.
• Lead internal pursuit team on proposal development and pitch presentations.
• Work closely with our Client Partners to close deals and negotiate business terms.
• Build awareness and generate own leads.
• Support marketing & events strategy to optimize lead generation.
• Follow up on APPLY marketing campaigns and inbound leads.

REQUIREMENTS:

• 5+ years of experience acquiring new clients for a digital consultancy or professional services firm, backed by an extensive network and a proven ability to sell and consult at a senior level.
• A proven hunter with a track record of consistently meeting and exceeding revenue targets.
• Comfortable working knowledge of AI tools and agentic workflows, enough to speak credibly with clients and collaborate effectively with delivery teams.
• Prior experience closing $1M+ services contracts in the following industries: Consumer Goods, Retail, Media/Entertainment.
• A strategic relationship builder and great listener who can quickly develop trust and build rapport.
• An entrepreneurial, collaborative, and adept negotiator.
• A self-sufficient individual contributor who is hands-on by nature, taking full ownership and accountability across every aspect of business development.
• Solid interpersonal skills – you’re comfortable working alongside technical directors, salespeople, designers, and CEOs alike.
• A natural storyteller with the ability to take clients on a journey.
• Experience co-selling within the Google ecosystem, including familiarity with GCP partnerships and joint go-to-market motions, is a strong asset.

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time off (PTO); allowing ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [email protected].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.