Director - COE/ Growth

Job highlights

• 3-5 years in Growth Strategy or Lead Generation with omnichannel acquisition expertise in B2C/D2C/CleanTech sectors
• Lead omnichannel acquisition strategy, scale lead generation, build growth playbooks, run 0-to-1 pilots, optimize pricing and funnel efficiency, and engage in field diagnostics with cross-functional teams

Job Description: Director COE | Growth
About SolarSquare
SolarSquare is Indias most trusted and fastest-growing residential rooftop solar brand. Founded
in 2015 and backed by leading VCs like Elevation Capital, Lowercarbon Capital, and Good
Capital, SolarSquare is on a mission to democratize clean energy for every home, housing
society, and commercial enterprise in India. With end-to-end design, installation, financing, and
guaranteed savings, SolarSquare is building India's leading clean-tech brand to power a
sustainable future.
About the Growth Function
The Growth Function at SolarSquare is the central core driving overall revenue acceleration,
customer acquisition, pricing innovation, and channel expansion.
The function leads:
Growth Channels: Unlocking and scaling online and offline channels by running various
pilot / experiments with channel owners to maximize lead share.
Lead Journey: Nurturing and converting high-intent leads to maximize market share in
the residential solar segment.
Pricing: Crafting high-converting pricing architectures and value propositions
Purpose of the Role
As Director CEO (Growth) within the Growth Team, you will act as a strategic orchestrator
and execution powerhouse, functioning as a Chief of Staff for the Growth Team.
This newly established function focuses on driving zero-to-one growth pilots, standardizing lead
generation processes, expanding market/lead share, and scaling omnichannel (online + offline)
lead acquisition engines. Working directly with the Head of Growth and cross-functional
leaders, you will design best-in-class frameworks to build scalable customer acquisition
channels across India.

Key Responsibilities

1. Lead Generation & Lead Share COE
   Omnichannel Acquisition Strategy: Design, implement, and scale best-in-class lead
   acquisition engines spanning both online channels (performance marketing, digital
   platforms, social, organic) and offline channels (Referral, BTL, Channel Partners).
   Lead Share Expansion: Identify untapped geographies, consumer segments, and
   customer touchpoints to dramatically grow SolarSquares market share and lead
   pipeline.
   Playbook & Framework Creation: Build standardized SOPs, growth playbooks, and
   best-practice frameworks (COE) that can be replicated across regional expansion teams.
2. Special Projects & Growth Incubations
   Growth Team Special Projects: Lead high-impact, cross-functional growth experiments
   and strategic initiatives directly tied to revenue growth and strategic bets.
   0-to-1 Channel Pilots: Test, validate, and scale new lead acquisition channels from
   scratch before handing them off to regional/functional operational teams.
3. Pricing & Funnel Optimization
   Funnel Efficiency & CAC Optimization: Collaborate with Growth, Sales, and Analytics
   teams to optimize the full funnelfrom initial lead capture (CPL) to final conversion
   (CAC).
   Pricing & Value Proposition Alignment: Work closely with the Head of Growth on
   revenue design, pricing strategy, and financing offerings to maximize unit economics and
   lead conversion rates.
4. Ground-Level Execution & Field Engagement
   Field Diagnostics (20-30% Travel): Regularly travel across target markets to conduct
   ground-level diagnostics, evaluate offline activation effectiveness, observe field sales
   teams, and gather direct customer insights.
   Cross-Functional Execution: Work as a bridge between central Growth/Marketing
   teams, regional field teams, Product/Tech, and Operations to eliminate execution
   bottlenecks.

Ideal Candidate Profile
Total Experience: 3 to 5 years of experience in Growth Strategy, Lead Generation,
Business Operations, or Chief of Staff (Growth / Lead Acquisition) roles.
Omnichannel Acquisition Expertise: Proven track record of managing and scaling
both Online and Offline customer/lead acquisition channels in high-growth B2C,
D2C, FinTech, Consumer Tech, or CleanTech sectors.
Strategic & Analytical Capability: Exceptional data fluency with a deep understanding
of lead acquisition funnels, unit economics, CAC/LTV, pricing strategies, and
performance attribution models.
0-to-1 & 1-to-100 Mindset: Ability to personally execute high-ambiguity pilots (0 to 1)
and package them into repeatable playbooks for organizational scale (1 to 100).
Stakeholder Management: Experience working alongside executive leaders (C-Suite,
VPs) and influencing cross-functional teams without direct authority.
Location & Mobility: Based in (or willing to relocate to) Mumbai with the flexibility to
travel 2030% of the time across target regional hubs.
Key Competencies & Skills
Project Management & Chief of Staff Orientation
Funnel Analytics & Revenue Design
Problem Solving & First-Principles Thinking
High Ownership & Entrepreneurial Grit
Why Join SolarSquare?
High Impact: Be at the forefront of Indias residential green energy transformation.
Leadership Exposure: Direct collaboration with C-suite and VP of Growth on
game-changing strategic bets.
Growth Opportunity: Fast-paced, high-ownership environment backed by tier-1 venture
capital funds.