Director, Consumer Acquisition

For our client, we are seeking a Director, Consumer Acquisition to join the team of a leader in the Finance & Insurance space.

This role will shape and lead the consumer acquisition strategy, with responsibility for driving growth across multiple channels and improving contract outcomes. The position partners closely with cross-functional teams to align acquisition goals, optimize investment decisions, and expand demand generation efforts. It also plays a key leadership role in building a high-performing team and advancing new channel and market opportunities.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $229,500 – $267,750 annually

Responsibilities

• Own the consumer acquisition strategy and growth targets, with accountability for incremental contracts
• Allocate budget across channels and make tradeoffs based on contract outcomes
• Grow owned and organic demand through innovative strategies and re-engagement efforts
• Optimize paid demand across multiple platforms, focusing on contract outcomes
• Lead an innovation agenda for new channels and markets, scaling successful initiatives
• Set acquisition goals and briefs for cross-functional teams to ensure alignment and success
• Build and develop a high-performing team focused on growth and innovation

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in consumer acquisition or performance marketing, including 5+ years in leadership
• Proven track record of growing consumer acquisition across multiple channels
• Experience managing significant marketing budgets and making investment decisions
• Strong problem-solving skills with a quantitative approach to ambiguous challenges

Benefits

• 401(K) match and adoption assistance
• Parental leave and tuition reimbursement
• Comprehensive medical, dental, and vision coverage
• Unique nonstandard benefits that enhance workplace culture

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.