Director - Content (Guru) – Non-Fiction

About The Role We are looking for a strategic and execution-focused Director - Content to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.

The ideal candidate combines deep editorial instinct with sharp performance marketing expertise — someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth.

Key Responsibilities

• Non-Fiction Library Strategy & Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.
• Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.
• Ad Creation & Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement.
• Performance & Analytics - Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc.
• Team Leadership & Cross-Functional Collaboration - Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.
• Required Experience & Skills: 5 – 10 years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem. Proven experience scaling a non-fiction content library at scale.

Preferred Qualifications

• Experience in subscription-based platforms.
• Exposure to short-form video ecosystems and digital storytelling formats.
• Strong understanding of digital funnel optimization (awareness → engagement → subscription).
• MBA or equivalent business exposure (preferred but not mandatory).

About Us Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Ready to make an impact? Apply now! Skills: growth,acquisition,subscriptions,engagement