Director, Creative Program Management

Job Summary We are seeking a strategic, highly organized, and collaborative Director, IMC Creative Program Management to lead the planning and execution of integrated marketing campaigns and creative initiatives. This role serves as the operational bridge between Brand, IMC, Creative, Social, Digital, Media, and other key stakeholders, ensuring work moves seamlessly from intake through launch.

The ideal candidate brings extensive experience managing complex marketing programs, leading cross-functional teams, and driving operational excellence. In addition to overseeing large-scale campaigns, this role will manage and mentor program management resources, helping build scalable processes, strong team performance, and successful business outcomes.

Essential Functions

• Omni-Channel Campaign Planning & Program Leadership

• Lead end-to-end execution of omni-channel marketing campaigns across multiple channels.

• Develop and maintain comprehensive project plans, timelines, and launch schedules.

• Coordinate cross-functional dependencies to ensure alignment across brand marketing, IMC leader, creative, content and channel teams.

• Facilitate campaign kickoff meetings, status updates, milestone reviews, and post-launch retrospectives.

• Proactively identify and mitigate project risks, resource constraints, and timeline challenges.

• Creative Program & Workflow Management

• Oversee creative development from intake through final delivery.

• Partner with creative leaders to prioritize work, allocate resources, and manage capacity across creative concepting, design, video, and production teams.

• Establish and maintain project management processes, workflows, and governance models that improve efficiency and predictability.

• Monitor project progress and proactively identify risks, bottlenecks, and resource constraints.

• People Leadership

• Manage, mentor, and develop Project Managers, Program Managers, Coordinators, or Operations team members.

• Provide coaching, performance feedback, and career development support.

• Foster a culture of collaboration, accountability, and continuous improvement.

• Support hiring, onboarding, training, and team development initiatives.

• Stakeholder Management & Reporting

• Serve as the primary liaison between business stakeholders and creative teams.

• Translate marketing objectives into clear project requirements and actionable work plans.

• Manage expectations regarding scope, timelines, deliverables, and priorities.

• Build strong relationships across organizational levels to ensure alignment and successful execution.

• Develop reporting and dashboards that provide visibility into project status, capacity, and performance.

• Develop dashboards and reporting mechanisms to track project status, resource utilization, campaign milestones, and delivery performance.

• Champion best practices for intake, prioritization, approvals, asset management, and cross-functional collaboration.

• Support adoption and optimization of project management platforms and workflow tools.

Education

• Bachelor's degree in Marketing, Communications, Business, Project Management, or related field.

Work Experience

• 8+ years of experience in program management, project management, creative operations, marketing operations, or related disciplines.
• 3+ years of people management experience.
• Proven experience managing complex, multi-channel marketing campaigns.
• Experience using project management tools such as Monday.com, Jira or similar platforms.
• Experience supporting in-house creative agencies or creative services teams, preferred.
• Experience with resource management, capacity planning, and workflow optimization, preferred.

Skills

• Strong knowledge of creative development processes and marketing production workflows.
• Demonstrated ability to manage multiple concurrent projects in a fast-paced environment.
• Exceptional organizational, communication, and stakeholder management skills.

Certifications

• PMP, Agile, Scrum, or equivalent project management certification, preferred.

Travel Requirement

• May be required to travel up to 25% of the time