Director Demand Generation

Role & responsibilities:

• Develop and own the global demand generation strategy, operating plan, budget, and pipeline targets.
• Define ideal customer profiles, priority segments, target accounts, buying committees, and go-to-market programs.
• Lead integrated campaigns across account-based marketing, outbound, content, events, partnerships, paid media, and executive thought leadership.
• Build nurture and account-engagement programs that convert prospects into qualified opportunities.
• Partner with Business Development and Sales to establish qualification standards, lead-routing processes, account priorities, and pipeline forecasts.
• Lead, coach, and develop a high-performing demand generation team, including SDR, campaign, and marketing operations capabilities.
• Own the demand generation technology stack, including CRM, marketing automation, sales-engagement, intent-data, and analytics platforms.
• Apply AI to research, segmentation, personalization, lead prioritization, and campaign optimization while maintaining appropriate governance.
• Track and improve sourced and influenced pipeline, conversion rates, pipeline velocity, acquisition costs, and marketing return on investment.
• Present campaign performance, market insights, risks, and investment recommendations to executive leadership.

Preferred candidate profile:

• 10+ years of B2B demand generation, growth marketing, revenue marketing, or business development experience.
• At least 4 years of experience leading teams, budgets, and cross-functional programs.
• Proven success generating enterprise and mid-market pipeline in the US or other global markets.
• Experience in a digital agency, creative services, IT or technology services, SaaS, or MarTech environment.
• Strong knowledge of account-based marketing, outbound demand generation, lifecycle marketing, marketing operations, and sales alignment.
• Experience with CRM, marketing automation, sales-engagement, analytics, and AI-enabled marketing tools.
• Strong analytical, financial, communication, presentation, and stakeholder-management skills.
• Fluency in professional, client-facing English.